Pashion turned to Vogue’s successful model of Fashion Night Out – a venture designed to boost the fashion retail industry – for inspiration. Taking place in a selection of shops around Zamalek, Cairo’s Fashion Nights is a creative and enjoyable way for the fashion world and its enthusiasts to celebrate their industry while simultaneously boosting sales.
Aside from music, finger foods and drinks, the various locations will also offer a variety of special attractions and entertainment for all the committed shoppers in Cairo. Shopping pleasures such as discounted items, custom-made products and the opportunity to meet designers to receive expert styling advice are to name a few. The event also promises fashion shows and prizes.
Highlights of the event are Amina K’s Fall/Winter 2011 collection, which will be on display at the House of Egypt room at Amuse: Lifestyle Concept Store. Dina Said’s talents are another reason to pop into the House of Egypt, where the designer will offer one-on-one design consultations that in turn could inspire a spontaneous sketch or two. Nuniz will also be available at this venue, where shoppers may win the chance to walk away with free gifts.
The Pashion Designer Lounge on 19, Abul Feda Street will carry the latest collections by Ain Maha, Lina Chawky, Sabry Bijoux, P.E.G by O! as well as other designers. There will also be a vintage corner with unique designer pieces, and a special two-for-one offer is available at the lounge to shoppers upon subscription.
In true fashion event tradition, Pashion is bringing its own Fashion Police in the form of Kegham Djeghalian, a fashion stylist/editor based between Cairo and London. With a camera prepared to take snapshots, Kergham is expected to be busy capturing the best and worst of the fashion world while participants are encouraged to ask him for fashion advice and guidance.
As the Fashion Nights draw to an end on November 1st, a closing party with Cairo favourite DJ Aly Bahgat, will take place from 9PM to 1AM at Risas on the Nile Maxim Boat. For those without invitations, tickets are given when a purchase is made at any of the designated shops.
Invitations and guides (including a map of the participating locations) are available to be picked up at the following stores throughout Zamalek: 69, Al Qahira Gallery, Amuse, Azza Fahmy, Dima Jewellery, Ghazl Banat, Lalloushi, Mix and Match, Mounaya, Mohamed Al Sagheer, Posh Boutique & Dina Ayesh, Villa Baboushka and Zeynep Hanif.