With an abundance of cake shops, bakeries and cafés in Cairo, we really are spoilt for choice. Carousel has managed to bring the sugary craze all the way to Heliopolis, opening up on El Horreya Street, close to one of our favourite tea-time destinations, Dukes.

In adopting gimmicks, dining venues in the city come in all shapes and sizes, but at first glance, Carousel has managed to distinguish itself with bright lights, vibrant colours and wonderful window displays of imaginative cakes.

Fun, custom-made cakes can be made in two-three days; you can either present your own design or choose one of the one's previously made. At the time of our visit, a pastel pink and white three-tier cake sat proudly in the window, topped with a tiara – perfect for every little princess.

Several brightly-coloured tables display their offerings of various chocolate cookies (10LE), brownies (10LE) and a multitude of cupcakes (15LE), whilst a large refrigerator chills eight-serving cakes (130LE), cheesecake (170LE), éclair buns (10LE), chocolate volcano cakes (20LE) and small boxes of truffles, complete with sugary sprinkles (20LE).

Watching us torn between all the different choices, the friendly shop assistant supplied us with a truffle to try. Although they were textured more like cake pops than truffles as we know them, they were absolutely delicious; cold, sticky and chocolatey with a hint of almond flavouring. However, we went on to choose a couple of cupcakes, a Twix brownie, and an M&M cookie.

Amongst the chocolate, strawberry cream, peanut butter and coffee cupcakes, we noticed the practically mandatory Oreo cupcake alongside a white chocolate one. Considering we arrived late in the day, the sponge of both cupcakes tasted surprisingly fresh, whilst the creamy toppings were fluffy and sweet. Unfortunately, the Oreo taste was a little too subtle, leaving the creation a little bland. The same applied to the white chocolate cupcake; the creamy topping tasted more like fresh cream than white chocolate, but was delectable nonetheless.

Twix fans, unfortunately, maw well be disappointed with the Twix brownie; no caramel was detected whatsoever, but the bulk of the giant slice was a thick, sticky chocolate fudge cake, sitting on top of a thin, crunchy biscuit base. The M&M cookie fared the best, with crunchy biscuit sides, a gooey middle and plenty of M&Ms. Overall, had we not felt ever so slightly misled with some of the offerings, we would have little to complain about.

It's very early days for Carousel but should the quality remain high, and the prices stay reasonable, it certainly has the potential to compete with existing cake giants to become a must-have dinner party accessory – particularly as their take-away boxes are so pretty.