Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, launched the 10th annual 'Make a Difference' Ramadan Campaignin June 2016 across the region. In Egypt, the donations collected at City Centre Alexandria and City Centre Maadi amounted to the total of 487,456LE, in addition to over 2000 bags of toys, books and clothes;reflecting the true and philanthropic nature of Egyptians during Ramadan.
By placing special donation boxes at its shopping malls, leisure and entertainment destinations and Carrefour stores, the Ramadan launched campaign encouragedvisitors to donate a selection of everyday items, including books, clothes, food, toys and electronics, to help familiesin need. Majid Al Futtaim partners with Life Makers charitable organization in Egypt to ensured timely and appropriate distribution of all donated goods during Ramadan across the country; which allowed the companypositively impact the lives of 1400 families across Egypt and draw smiles on children's faces.
Majid Al Futtaim'Make A Difference' campaign was also launched in Bahrain, Lebanon, Oman, and the UAE, in partnership with charitable organizations across the region such as: the Islamic Association in Bahrain, Bassma in Lebanon, Dar Al-Atta in Oman, and Red Crescent in the UAE.