You might have seen the hashtag. You've probably seen the videos. We speak of 7Up's #OriginalSpotting campaign – a global initiative that is challenging and encouraging folk like you and us to help put the spotlight on the remarkable people we have come to take for granted by capturing a special and original act and posting it on social media. It's a simple concept, yes, but when you consider that true originality and innovation is hard to come by these days, 7up is one name that has always been synonymous with creativity and inventiveness.
It's exactly this spirit that has been channelled with another special campaign from 7Up – one that will see six vintage-designed cans flood Egypt in celebration of what is PepsiCo's second most globally popular drink.
Marking the brand's 85th anniversary, the vintage cans celebrate and remember 7Up's iconic standing in pop culture and consistent originality, with each design representing and symbolizing the most culturally rich decades of the 20th century.
Having first appeared on shelves in 1929 as 'Bib-Label Lithiated Lemon-Lime Soda', 7Up has garnered a reputation for its quirky, innovative image in what has become a flooded market. Said reputation is no better shown than with the coming campaign, with many in Cairo giving two thumbs up to the designs as they begin to appear in Cairo, furthering its status easy, breezy product and brand.
Just to make things even more interesting for you, 7Up fans have the chance to win limited edition vintage branded prizes upon collecting all six cans – collect the 6 cans and upload on Facebook or Instagram using the #six7ups and tag @7UPEgypt for a chance to win!.
You can find more information on the official 7Up Facebook – and look out for the special cans as they roll out over the summer across the country.