365 Youm Sa’ada revolves around a playboy millionaire called Hady (Ezz) who has it all. He’s got the looks, money and charm and is crazy for women more than anything in his life, yet he avoids real marriages at any cost. Going around with multiple personalities, Hady fools around with the opposite sex by marrying them secretly (orfy) until he decides to call it quits.

When he simply gets bored and wants out of the relationship, he has the perfect plan of faking dreadful illnesses (such as cancer). His world is shattered when he meets the girl (Ghanem) that he actually falls for; only to find that she’s sick with cancer and has only a year left to live. He then decides to marry her and make their remaining 365 days filled with happiness and love.

The film is more than the typical romantic comedy that its campaign made it out to be; it has its dramatic moments and twists, yet its plot is tired and overdone. Audiences will probably sense that they’ve seen this film before; there’s nothing new or fresh about 365 Youm Sa’ada, which is sad considering its huge production and promising appearance.

As with most romantic Egyptian films, 365 Youm Sa’ada focuses on the two main lead stars for more than 90% of the picture, and Ezz and Ghanem’s charm starts to wear off at many points. On the other hand, the supporting cast of many popular comedic talents appear for barely twenty minutes out of the 130 minutes, including Lotfy Labib, Mai Kassab, Salah Abdallah and Youssef Daoud.

This isn’t a romance film or even a comedy. The chemistry between the two leads is barely there, and while the film is filled with funny situations and numerous jokes, none of them are that side-splittingly hilarious. The film’s script jumps oddly from silly humour to sudden drama, which make the film feel like a jig-saw puzzle arranged incorrectly.

On the other hand, 365 Youm Sa’ada really shines in its use of cinematic camera work; with beautiful sceneries from start to finish. The shooting was professionally handled and the special effects were impressive albeit brief. It seems that a large portion of the budget was spent on the various exquisite shooting locations – it's a real delight that the film’s funds were actually spent on the film itself and not the actors, as in most cases.

That being said, 365 Youm Sa’ada’s lack of originality and predictability means that audiences may get bored after the first half. With little romantic chemistry and humour, this film is disappointing and only recommended to die-hard Ezz or Ghanem fans.