360 Presents: RaShRadio - Music Feature - Cairo 360
 







360 Presents: RaShRadio
360 Presents: RaShRadio
Published On: 23/10/2010

Trailing along with his knapsack and his father’s old school glasses that are hipper than anything you’ll find on the shelves at Magrabi, Rash makes his way through the outdoor terrace at a bar in Cairo and takes a seat for a late-night drink with friends.

You’ve probably seen him around, or you may recognise him as the singer that won the 2008 Nokia Express Music Festival and quickly thereafter hit the Nile FM radio waves. His music has been streamed by thousands via the help of YouTube, and requests for live shows have been pouring in ever since. He's also been featured in local publications such as Alter Ego, Campus, Major Mag and Identity.

After hearing singer, guitarist and songwriter RaShRadio’s ethereal yet punching vocals, one may be surprised to know that his quirky yet calmly collected demeanour is accompanied by a serious intellect: he used to work in the stock market, of all places, and studied nuclear science... well-rounded, anyone?

Placing Rash's music in a single genre is like trying to explain Cairo in one word; his funky sound, tender melodies, hints of pop and delicate vocals are unique and splashed with a genuine love for what he does.

'This isn’t an exotic dream, it’s more of a mild nightmare', Rash cleverly exclaims as he sips down his fruity cocktail, pretentiously named Exotic Dream. Although Rash was simply commenting on his overpriced juice, the joke took on much more meaning as this conversation continued throughout the evening.

Born and raised in Egypt, Rash picked up a guitar at the age of eighteen. Chilled out and possessing an unabashed honesty, Rash says, 'I did it because it seemed cool.'

After sitting at home for months and playing for no one but himself; he randomly decided to make his debut while hanging out with a friend one afternoon. Between Rash's unmatched voice and eccentric guitar skills, his friend was flabbergasted.

'It was in that moment', Rash says, 'That I realised this was it.'

Rash's talent has taken him to lead two sold-out Dave Matthews Band tribute concerts at El Sawy Culturewheel, while his demo reached a top record label in New York City, which manages bands including Rash's ultimate favourite DMB, Lisa Hannigan and Radiohead. 'The demo was very basic and missing a lot,' says Rash, 'But they actually called me back, simply to say that they liked my sound.'

Since then, Rash's passion for music has grown, but lately he has faced some serious questioning as to where this could really take him.

'There's no music scene left in Egypt,' he says, 'There are no venues to play at; and the ones that do exist are too concerned with money and not concerned enough with organisation'.

Rash believes that there is a constant battle to see and be seen in Cairo's music scene. 'For so many people that call themselves musicians,' he says, 'It's not about the music. It's about them.'

The frustration that Rash feels about pursuing his passion for music in Cairo is nothing less than a mild nightmare: with nowhere to play and little movement in what's left of the music scene here; it hasn't been easy.

As Rash winds up his night, the calm almost-autumn breeze has friends talking about the picture of a perfect day.

'It’s not about anything else but the company,' Rash says, 'It’s all about the company. And maybe Reese’s peanut butter cups.'

His sweet tooth might just be the magical ingredient holding his music together. Though Rash’s musical career in Cairo has been anything short of an exotic dream, his zeal for creating beautiful noise is bound to lead him in great directions.

Rash is currently taking part in the Makshoof competition; so head over to the website, give him a listen and leave a comment! Between keeping up with his school work and full-time job, his live shows are few and far between.

However, you can listen to two of his new releases on his Facebook fan page or his Myspace page. On the new tracks ‘Colours of Love’ and ‘Ghosts’, his collaboration with local artist Neobyrd is simple yet tightly produced and presents his style in an effortlessly, comforting manner. Be on the lookout for more collaborations from these two very soon!

And as always, stay tuned to Cairo 360 for the latest gigs and shows around Cairo.

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About Writer
Hannah Cooper
Written by:
Hannah Cooper
Publish Date:
23/10/2010
Writer – Works at a yoga studio and writes for creative practice. Among what she fancies is a good banjo beat, sprawling trees and bananas.