We are now on the cusp of a new era for r&b and hip-hop. In the last five years or so, urban music – for a lack of a better term – has slowly begun to shed its perceived destructive image. Gangsters and pimps have been replaced by intellectuals, poets and artistes.

This isn’t a case of underground and mainstream; quite the contrary. Take Odd Future (OFWGKTA or Odd Future Wolf Gang Kill Them All) for example and soulful member Frank Ocean. Having seemingly emerged from nowhere, the smooth-voiced 24 year-old has found fame through collaborations with the likes of hip-hop royals, Jay Z and Kanye West.

New album Channel Orange has been somewhat eclipsed by Ocean’s admission of having been in a same-sex relationship; an announcement that has been met with equal amounts of praise and silence from the industry.

Either way, Ocean has delivered a brilliant r&b album that is tinted with sincerity, flair and the occasional adolescent eruption. Ocean’s lyrics touch on the heartbreak of love, the ambiguity of religion and the disillusionment of youth amongst other subjects.

After a nonentity of an opening track, the real music surfaces with ‘Thinkin Bout You’; three minutes of uncontainable smooth r&b that is as floaty and dreamy as it is generic. But it’s in songs such as ‘Sierra Leone’ that he comes into his own, which hints at Marvin Gaye and Al Green inspirations. With simple, body-swinging, finger-clicking melodies, this and ‘Sweet Life’ put his voice centre stage as an outright r&b singer.

Songs such as ‘Super Rich Kids’, which features Odd Future rapper Earl Sweatshirt, and ‘Pink Matter’, which sees Andre 3000 make an appearance, allow Ocean to have a bit more fun, lyrically. Both songs are still very much rooted in a mesh of 70s and 90s r&b and so anyone looking for something as jagged as Odd Future’s usual output may well be disappointed.

Another standout is short instrumental piece, ‘White’, which features the guitar skills of one John Mayer. Yielding from his pop inclinations, Mayer’s relaxed guitar melody latches on to Ocean’s bouncy beats effortlessly.

There’s forever a fear that when an r&b sensation emerges that they may be the next Neo or, God forbid, Chris Brown. Without being spectacular, Frank Ocean has firmly cemented his place as a pure r&b singer whose collaborations and affiliations pay tribute to his versatility. At twenty-four, Ocean has already made himself a go-to for rappers looking for a catchy hook, but based on Channel Orange alone, he’ll be more than a fad.