Sign in using your account with
Maadi, Cairo, Egypt.
Razzmatazz Interiors: Chic, Artistic Boutique in Maadi
The shop occupies the first floor of a residential building; so you have to know that it is there to find it. Inside, two whole floors are dedicated to a creative showroom displaying a wide range of home goods and furnishings. What makes Razzmatazz unique is that it also showcases art by local talent, and so browsing through the shop feels like visiting an exhibit as well. If you come once every few weeks, you are always sure to stumble upon something new.
The more interesting pieces on display by far are those that have used traditional Arab craftsmanship and merged these concepts to create truly unique pieces. Often, modern furniture has the negative reputation of being cold and overly simplistic; but Razzmatazz helps you sprinkle your home with a cultural touch. The display on the bottom floor shows just this, with a plain beige L-shaped couch (6800LE) flanked by an Ottoman imaginatively upholstered with a traditionally woven carpet. Intricate oriental chandeliers are also available in an array of sizes and colours throughout Razzmatazz as are smaller, sleeker modern table lamps.
Other interesting pieces available are decorative candles (100LE to 200LE) embedded with thin tin plates carefully chiselled with Arabic calligraphy, as well as framed pieces of authentic Bedouin face veils– between 300LE to 700 LE, depending on size. Together with the ceramics on display in the corner, these items make excellent house warming presents.
The juxtaposition between Western modern fittings and classic Islamic design continues on the second floor, where you can find additional furniture and mock-rooms. Despite the obvious talent of the designers, the three rooms are quite unimaginative and seem to be used more as storage rooms rather than authentic displays of actual rooms.
Like all furniture shops, Razzmatazz offers delivery to your home upon purchase of furniture. And since the factory is located on the outskirts of Cairo, tweaks to your favourite piece of furniture is entirely possible.
They also have a wedding registry as well as weekly promotions and deals; so make sure to always check those out before making any big purchases.
The common notion in the Egyptian market that the word ‘Imported’ stands for good quality has lead many business owners to neglect Egyptian-made products and even take pride in offering the costumer the imported ones. Now that almost everything we buy has been manufactured abroad, one can’t help but be impressed when finding quality products with the label ‘Made in Egypt’.
Among the local brands that are swimming against the tide, Inca & Co. offers a variety of furniture textiles and fabrics, which are designed by Egyptian artists and mostly manufactured in Egypt. Located on 26th of July Street next to Drinkies in Zamalek, the spacious shop well-organised and efficiently set-out. On the left, is a collection of fabrics is displayed on wall-mounted metal tubes, while other products, like cushions, are shelved on the other side. At the centre of the shop, a number of swatch books are displayed on a rectangular island.
One of the collections that can be found in the swatch books is ‘The Road to Marrakesh’, whose relatively light fabrics can be perfect for beach house furniture. From this collection, we liked a white fabric embroidered in black with a simple floral design (340LE per metre).
With a more complex design of flowers and birds, ‘Mexico Passion’ (460LE per metre) boasts a heavier material, durable for daily-use furniture. Not as heavy is the curtain-suitable ‘Winter Dust’ (325LE per metre), whose geometrical patterns come in various colours, including beige and light blue.
Besides fabrics, Inca & Co. has a versatile collection of products, including cushions (medium 325LE / Large 375LE), poufs (1150LE) and mattresses of different shapes and size. From the latter we liked the over-sized squared mattress (1980LE), which can comfortably take two persons, as well as a more firm mattress for a single person (890LE).
And like any Textile shop, none of the displayed items are available for instant purchasing; while the fabrics are received four days after placing the order, other products take to 10 days, which you can customise by choosing the fabric and adding tassels for an extra fee of 65LE.
In the textiles business, both durability and design are of great importance. And while Inca & Co. designs mainly cater to modern settings, the diverse collection promises good quality and taste – but at a price.