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Tata Tio: Cheap, Trendy Shoe Chain in Cairo
The seductive allure of shoes to women will always remain a mystery. Nothing pleases a woman like a new pair of shoes; especially if it’s a very reasonably priced pair. With shop branches all around Cairo, Tata Tio offers women the chance to buy new shoes every few months without breaking their banks.
Since launching in Cairo in 2007, Tata Tio is a tough competitor in the field of producing cheap and trendy shoes; a market that has been monopolised by Club Aldo for some time now.
Tata Tio is a shop that combines style with practicality. Sandals, ballerina flats, imitation Ugg boots, ankle boots and knee boots; you can find pretty much every shoe type that you want at Tata Tio for reasonable prices. A pair of ballerina flats can cost between 60LE to 100LE, and prices drop considerably during the shop’s seasonal sales.
Bear in mind that if you’re paying such a low price, you’re probably sacrificing quality and durability of the materials in return: Tata Tio’s shoes may only last a few months of wear and tear on the rough streets of Cairo. Nonetheless, the shop’s shoes are cute, practical and colourful. What makes it even more fun to shop at Tata Tio is that you know you can always come back for another pair soon without losing your entire salary.
Apart from their shoe collection, Tata Tio also sells functional and attractive bags, which tend to endure rough handling better than their shoes. A bag at Tata Tio doesn't exceed 200LE and a clutch might even start at 60LE.
While it does follow the latest seasonal trends, Tata Tio has a relatively limited collection and they are not usually in stock with every shoe type and size that you may need. Nonetheless, Tata Tio shoes are a common sight on the streets of Cairo, even if you’ll never admit to shopping there.
Known for providing a Cairo shopping experience for the elite, it makes sense that Ego has opened a second branch in Giza's swanky First Mall. Exclusively stocking internationally renowned, high-end brands, the prices are unsurprisingly extortionate for the average shopper; but that's no surprise with Armani, Jimmy Choo, Yves Saint Laurant, Chloe and many other designer labels in stock. Unfortunately, however, no clothes are stocked at this branch; just accessories.
Immediately, we were greeted with the dreaded, uncomfortable air of scepticism from the shop assistant, who then proceeded to follow us a little too closely around the shop as we browsed the immaculate displays.
The first section is solely dedicated to women’s handbags, wallets and shoes, while several stands boast a collection of accessories. Despite being from reputable brands, some of the pieces seemed a little tasteless and carelessly picked, whereas others were effortlessly classy. We spotted a range of colourful Zagliani snake-skin handbags, quality knee-high boots from Baldan, and a beautiful pair of grey, soft leather boots from Sergio Rossi which were priced at almost 10,000LE. The range of Jimmy Choo offers classic pointed heels, eye-catching diamante high tops (7700LE), or neat pumps for over 4000LE.
The second half of the shop is dedicated to male shoppers, showcasing a wide variety of quality, smart and casual shoes from the same, and other similarly, big brands. We noted a pair of blue suede loafers, attractive ankle boots and sneakers, along with several boxes of cufflinks, belts, wallets and silk ties. There was also a limited section dedicated to children’s footwear, with dinky pairs of shoes priced upwards of 1000LE.
Before we’d managed to find that perfect gift we were looking for, the shop assistant seemingly took offence to whatever it is he thought he read on our mobile phone, and the shop manager herself was called over to continue the systematic stalking. Practically breathing down our necks, we were aggressively quizzed on why we were looking at so many price tags – because, obviously, this is against unwritten shopping codes. Following a brief, incredibly unpleasant confrontation, we were practically escorted from the premises.
Ego brings products from some of the world's biggest designer brands to Cairo, and for that, we’re grateful. With such glamorous goods and high prices, one would also expect impeccable customer service; however, should you appear over-curious, or use your phone too much whilst browsing, you might just be shamelessly hung out to dry by the management.