The seductive allure of shoes to women will always remain a mystery. Nothing pleases a woman like a new pair of shoes; especially if it’s a very reasonably priced pair. With shop branches all around Cairo, Tata Tio offers women the chance to buy new shoes every few months without breaking their banks.

Since launching in Cairo in 2007, Tata Tio is a tough competitor in the field of producing cheap and trendy shoes; a market that has been monopolised by Club Aldo for some time now.

Tata Tio is a shop that combines style with practicality. Sandals, ballerina flats, imitation Ugg boots, ankle boots and knee boots; you can find pretty much every shoe type that you want at Tata Tio for reasonable prices. A pair of ballerina flats can cost between 60LE to 100LE, and prices drop considerably during the shop’s seasonal sales.

Bear in mind that if you’re paying such a low price, you’re probably sacrificing quality and durability of the materials in return: Tata Tio’s shoes may only last a few months of wear and tear on the rough streets of Cairo. Nonetheless, the shop’s shoes are cute, practical and colourful. What makes it even more fun to shop at Tata Tio is that you know you can always come back for another pair soon without losing your entire salary.

Apart from their shoe collection, Tata Tio also sells functional and attractive bags, which tend to endure rough handling better than their shoes. A bag at Tata Tio doesn't exceed 200LE and a clutch might even start at 60LE.

While it does follow the latest seasonal trends, Tata Tio has a relatively limited collection and they are not usually in stock with every shoe type and size that you may need. Nonetheless, Tata Tio shoes are a common sight on the streets of Cairo, even if you’ll never admit to shopping there.