Sign in using your account with
Heliopolis, Cairo, Egypt.
Déjà Vu: Reasonably Priced, Chic Footwear in Cairo
When it comes to buying a new pair of shoes in Cairo, a lot has to be taken into account. First and foremost, shoes that don't complement your figure are a bad investment. Second, you need a pair that can support your full weight and handle all kinds of misfortunes that you may encounter on Cairo's unpredictable streets. Unfortunately, shoes that combine both factors might cost you an arm and a leg.
Déjà Vu is one of the many shoe shops in Cairo that prioritise style over durability. Although it's a tad more expensive than the likes of Tata Tio and Club Aldo, their shoes don't last much longer.
On the onset of winter, this reviewer bought a pair of ankle boots from Déjà Vu. The boots’ leather was very comfortable and stylish, but the soles broke after a few weeks. It didn't just stop at that; the leather of the boots started to peel; probably from being exposed to the sun too much.
Déjà Vu has a relatively limited collection of high heels. Flats seem to take centre stage in the shop’s collection. For example, when this reviewer visited Déjà Vu's branch on El Marghany Street, they only had one option of high heels that came in three colours.
So, if you visit Déjà Vu looking for a pair of shoes that combines both style and quality; you are doomed to disappointment.
In addition to their shoe collection, Déjà Vu also has a nice, albeit limited, collection of bags. Although you are unlikely to find a bag that costs less than 200LE, most of their collection is fabulously stylish. Their clutch collection is Déjà Vu’s best redeeming feature.
Since no outfit is complete without a belt, Déjà Vu has a vast array of leather belts to suit all tastes. Although they might seem expensive, there are items that you won’t find elsewhere in Cairo.Déjà Vu's footwear is worth considering if you're looking for a pair of comfy shoes that won't cause a dent in your wallet; even if that means they won't last for an entire season. Surely having to replace your shoes every few months is half the fun!
Known for providing a Cairo shopping experience for the elite, it makes sense that Ego has opened a second branch in Giza's swanky First Mall. Exclusively stocking internationally renowned, high-end brands, the prices are unsurprisingly extortionate for the average shopper; but that's no surprise with Armani, Jimmy Choo, Yves Saint Laurant, Chloe and many other designer labels in stock. Unfortunately, however, no clothes are stocked at this branch; just accessories.
Immediately, we were greeted with the dreaded, uncomfortable air of scepticism from the shop assistant, who then proceeded to follow us a little too closely around the shop as we browsed the immaculate displays.
The first section is solely dedicated to women’s handbags, wallets and shoes, while several stands boast a collection of accessories. Despite being from reputable brands, some of the pieces seemed a little tasteless and carelessly picked, whereas others were effortlessly classy. We spotted a range of colourful Zagliani snake-skin handbags, quality knee-high boots from Baldan, and a beautiful pair of grey, soft leather boots from Sergio Rossi which were priced at almost 10,000LE. The range of Jimmy Choo offers classic pointed heels, eye-catching diamante high tops (7700LE), or neat pumps for over 4000LE.
The second half of the shop is dedicated to male shoppers, showcasing a wide variety of quality, smart and casual shoes from the same, and other similarly, big brands. We noted a pair of blue suede loafers, attractive ankle boots and sneakers, along with several boxes of cufflinks, belts, wallets and silk ties. There was also a limited section dedicated to children’s footwear, with dinky pairs of shoes priced upwards of 1000LE.
Before we’d managed to find that perfect gift we were looking for, the shop assistant seemingly took offence to whatever it is he thought he read on our mobile phone, and the shop manager herself was called over to continue the systematic stalking. Practically breathing down our necks, we were aggressively quizzed on why we were looking at so many price tags – because, obviously, this is against unwritten shopping codes. Following a brief, incredibly unpleasant confrontation, we were practically escorted from the premises.
Ego brings products from some of the world's biggest designer brands to Cairo, and for that, we’re grateful. With such glamorous goods and high prices, one would also expect impeccable customer service; however, should you appear over-curious, or use your phone too much whilst browsing, you might just be shamelessly hung out to dry by the management.