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Heliopolis, Cairo, Egypt.
Claire's: Cute and Girly Accessories in Citystars
Claire's is an international brand renowned for its cheap, girly accessories. Unfortunately, this is not the case with the franchise's branch in Cairo. Most of the merchandise is overpriced, especially considering that their quality is definitely not the best that Cairo has to offer.
Claire’s clearly targets a younger female market with its bright colours, plastic accessories and celebrity-endorsed collections (Hannah Montana, High School Musical, etc). Although the Citystars branch is a tiny shop, it is packed with a decent selection of adorable girly accessories. The layout of the products is definitely not the most practical; similar items are not grouped together. Cluttered and cramped, the space makes it difficult to navigate through the shop.
Claire's targets pre-teen girls and teenagers, so expect to see a lot of glitter and bright colours, but if you are a savvy shopper, you can find a few items that work for all ages, such as their hair accessories, clip-on flowers, earrings and studs, as well as their purses and wallets.
The shop carries everything from headbands and hair clips to flip-flops and sandals. A plastic headband will set you back 50LE; which is a little shocking considering this reviewer found similar headbands sold elsewhere for just 2.50LE. Of course, the difference lies in the fact that the former is made by Claire's.
You can also find a nice collection of handbags at Claire's. Although most cost over 200LE, they are trendy and work for all ages. Hats are also available in several designs and colours. A beach-friendly straw hat costs 147LE.
Claire's adorable earrings are what had this reviewer swooning. Available in funky shapes like teddy bears, the Eiffel Tower, ducks and hotdogs, most earrings are priced at around 100LE, which is a lot considering their size and quality. More conventional earrings are also available, including drop earrings and hoop earrings.
The shop also carries a diverse collection of bangles and bracelets starting at 70LE. You can also find several necklaces appropriate for older women, starting at 80LE.
Other items on offer include a palm-shaped jewellery holder, a keyboard-button-shaped ring, funky pens, best friends key chains, sparkly hair extensions, faux leather wallets, diaries, Capri tights and belts.
Claire's is the shop to go to when you are looking for a cute pair of earrings, or an adorable summery hat, but if you want something more serious and sophisticated, we suggest that you look elsewhere.
Summer season in Cairo gives us plenty of reason to trade in our jeans for more loose fitting outfits. With the soaring temperatures, breathable fabrics and comfy garments are a must, and the Pink Powder Room offers ladies the stay-at-home luxury pants we all so sorely need.
Combining the best of light fabrics, the Pink Powder Room's garments blend in with soft cotton and lycra, making their clothes light and practical.
While the shop itself is quite small, with a tiny changing corner that has a sliding drape, you can’t help but be drawn to it. With decorative feminine, pink wallpapers, the shop lures in ladies to go inside and take a look.
Browsing through the shop, a wide range of pants were available at the time of our visit, varying in style and colour. A few black, grey, and blue harem pants for (200LE) were available, flowing lounge pants with a folding-waist band for (150LE) as well as several stretchy black leggings (90LE), ranging in length.
Displayed on the left side of the shop was a slightly unorganised rack loaded with t-shirts and tank tops costing around the (200LE) mark. While some tops seemed somewhat pyjama-like, others were suitable for the outside world. Cheap tank tops (84LE) were also on display in a variety of warm colours.
A wide range of long, summer dresses were hung in the centre of the shop. Though they were plain in design, they came in bold, striking colours, including electric blue, orange and canary yellow. A few dresses were designed with a one shoulder cut, while others had an original wife-beater cut, all ranging within the reasonable pricing of (260LE).
Placed on a rack next to the dresses, were a few waterproof beach pouches (100LE), with printed designs and bright summer colours.
On the right side of the shop were different styles of skirts, including black, stretchy and light skirts (190LE) as well as short earthy grey and black high-waist bandage skirts (114LE).
The shop’s cosy atmosphere is rather inviting, offering a collection that is quite large for its size. The fact that there was only one staff member to help around was perfect so you can browse at ease without someone hovering over you.
The Pink Powder Room is a great option for light summer wear; you won’t feel like a princess in the clothes, but you sure will feel comfortable.