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Zamalek, Cairo, Egypt.
Sicko: Sick Deals on Menswear in Zamalek
Located just off of Ismail Mohamed Street in Zamalek, the oddly named Sicko is a men’s wear shop that recently opened up in the place of &Company. Although this two-floored shop is big, the amount of clothes is misleading in that a lot of the items are repeated but displayed in different ways. For example, we found the same purple Zara shirt in four different places, and we were drawn to each one like moths to a flame; thinking it was something we hadn’t run our eyes over yet.
The amount of different shirts alone will have you looking around for a while, and are priced between 150LE and 250LE. Authentic looking Zara granddad shirts are available in plain colours, but a blue and white chequered version is the best of the average bunch. We were assured by staff that they are indeed real, old-season stock. Also in the shirts department are shirts from All Saints, which are a little bit more expensive than the rest. Apart from these high-street brands, there are also quite a few generic or unknown brands that strangely sell at the same price, although in fairness they’re of similar style and quality.
One of the more remarkable deals in Sicko is a range of plain Tommy Hilfiger polo shirts for 150LE a piece. While they are basic in design and appearance, the same polo shirts retail for 600LE at the Tommy Hilfiger shops.It’s hard not to be suspicious, but to this reviewer’s mind, there was nothing glaringly wrong with these shirts. T-shirts are in abundance with a range of meaningless motifs and design emblazoned across them, and all cost 150LE. There are several colours of the trending Superman t-shirt that can be seen on many an Egyptian chest these days.
Trousers sell for between 180LE and 230LE. A dark blue chino-jeans hybrid and a pair of faded black jeans are among the few trouser options. Both are slim fit and both are from Zara. Also available is some H&M drainpipe jeans which, as the name indicates, are considerably skinnier than the other pairs. One thing that they all have in common is a quality that you can feel with a mere touch. The cut of the denim and material is thick and sturdy, although we imagine the drainpipe jeans have very little give. You can just go old-school and wear them around the house for a day, and do lunges and squats to stretch them out.
Shoes are plentiful and follow the loafer trend. As with the rest of the clothes, there are several ranges from Zara, including faux suede loafers with and without laces in modest brown or daring beige. In fact, faux suede seems to have a strong presence in Sicko’s shoe collection, which is located on the upper floor. A smart pair of brown faux suede boots are very similar to ones you can find in Pull and Bear at the moment, and sell for 360LE.
The main problem with the shop is the available sizes. Sicko generally champions the slim-fit look and the sizes of the trousers and jeans rarely exceed 36 inch. As this collection is old-season stock, the items' available sizes can be pretty limited.
There is something unique about U Turn, despite the fact that they merely provide copies of world class cuts, albeit very good copies. With several branches around the city, the shop has made a name for itself, almost as good as a name as they would earn by creating something original. But the truth is, U Turn import all their clothes from Turkey and that gives them the advantage of selling the same merchandise at a cheaper price than its local counterparts.
Moving onto the top level, we were pleasantly surprised with the variety of suits in style, colour and models. The prices range between 900LE-1900LE and are Italian cut, though Turkish made. You’ll be able to find whatever you’re looking such as slim fits for very reasonable prices. For a total of 1300LE you can buy yourself a whole new outfit including the suit, shirt, shoes and even socks – leaving you feeling like the chicest man in town.
There is also a selection of blazers sold separately and would work for both casual and more formal occasions. They come in a bunch of colours such as blue and khaki, priced between 400LE-600LE.
The shoe collection wasn’t particularly enticing, carrying mostly casual options though the variety as a whole wasn’t very big. The general price tag for a pair is 300LE.
The atmosphere in U Turn is a pleasant one, with staff who are efficient and helpful without crossing the line into being overbearing. It pays to ask; they are happy to help and make suggestions. With every corner offering something different, we suggest you check it out as soon as possible.