Sign in using your account with
Nasr City, Cairo, Egypt.
La Borsa: Colourful Shoe Shop in Nasr City's Genena Mall
If you are anything like this reviewer, you equally enjoy and dread shoe shopping. We know how tempting it is to treat yourself to a nice pair of shoes every now and then, but we also understand that that said treat often comes at a not-so-little price.
Cairo's prices are growing at a frantic pace and finding quality footwear that looks good and doesn’t break the bank is one hell of a tough job. Located in Genena Mall in Nasr City, La Borsa offers a somewhat hit-or-miss shopping experience.
Behind the shop's exterior glass display, multiple pairs of shoes were found placed in a haphazard fashion. Much to this reviewer's amusement, plastic red apples were strewn about among the shoes for decoration. How apples and shoes have anything to do with each other remains a mystery.
The sales attendant was a bit too helpful. We truly appreciated how much he wanted to assist us, but we prefer to do our shopping quietly and with as little distraction as possible.
La Borsa is a colourful shop; it seems to carry a never-ending stock of red items: red ballet flats, handbags, wedges, high-heeled sandals- you name it. We were also able to find a patent leather rainbow-coloured handbag. Such items are not exactly our style, but if you have a taste for flashy colours, La Borsa fits the bill.
Silver and golden high-heeled sandals are also on offer in a variety of styles, with a lot of studded faux jewels. Handbags are available in similar colours starting at 175LE; a particular golden and silver striped handbag stood out.
Lizard print handbags also filled up a good section of the shop, starting at 195LE. Other items included a black handbag with red, yellow, blue and green flowers (175LE) and a much simpler white bag with only purple flowers (195LE).
La Borsa also stocks boots. Available at much cheaper prices than other shops, a pair of knee-length pleather boots sells for 120LE and oxfords with a copied Gucci monogram sell at 75LE.
Other eccentric items included purple sandals, sequined silver, golden and brown ballet flats (100LE) and sandals with a red bow. Random collections of flip-flops can also be found around the shop.
This reviewer purchased three pairs of the same ballet flats in different colours (65LE each). Although we are generally against this fashion faux pas – of buying an item in more than one colour - the ballet flats were too comfortable to pass up on.
La Borsa might not be the first shop that this reviewer considers for new shoes, but now we know that it would never hurt to give it a try.
Known for providing a Cairo shopping experience for the elite, it makes sense that Ego has opened a second branch in Giza's swanky First Mall. Exclusively stocking internationally renowned, high-end brands, the prices are unsurprisingly extortionate for the average shopper; but that's no surprise with Armani, Jimmy Choo, Yves Saint Laurant, Chloe and many other designer labels in stock. Unfortunately, however, no clothes are stocked at this branch; just accessories.
Immediately, we were greeted with the dreaded, uncomfortable air of scepticism from the shop assistant, who then proceeded to follow us a little too closely around the shop as we browsed the immaculate displays.
The first section is solely dedicated to women’s handbags, wallets and shoes, while several stands boast a collection of accessories. Despite being from reputable brands, some of the pieces seemed a little tasteless and carelessly picked, whereas others were effortlessly classy. We spotted a range of colourful Zagliani snake-skin handbags, quality knee-high boots from Baldan, and a beautiful pair of grey, soft leather boots from Sergio Rossi which were priced at almost 10,000LE. The range of Jimmy Choo offers classic pointed heels, eye-catching diamante high tops (7700LE), or neat pumps for over 4000LE.
The second half of the shop is dedicated to male shoppers, showcasing a wide variety of quality, smart and casual shoes from the same, and other similarly, big brands. We noted a pair of blue suede loafers, attractive ankle boots and sneakers, along with several boxes of cufflinks, belts, wallets and silk ties. There was also a limited section dedicated to children’s footwear, with dinky pairs of shoes priced upwards of 1000LE.
Before we’d managed to find that perfect gift we were looking for, the shop assistant seemingly took offence to whatever it is he thought he read on our mobile phone, and the shop manager herself was called over to continue the systematic stalking. Practically breathing down our necks, we were aggressively quizzed on why we were looking at so many price tags – because, obviously, this is against unwritten shopping codes. Following a brief, incredibly unpleasant confrontation, we were practically escorted from the premises.
Ego brings products from some of the world's biggest designer brands to Cairo, and for that, we’re grateful. With such glamorous goods and high prices, one would also expect impeccable customer service; however, should you appear over-curious, or use your phone too much whilst browsing, you might just be shamelessly hung out to dry by the management.