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Zamalek, Cairo, Egypt.
Ice-Watch: Durable Watches in Zamalek
Just in case you have been living under a rock the past couple of years, well consider yourself seriously out of the loop because you missed out on all of Cairo’s watch trends. Yes, that's right, watch trends. We went from wooden models to plastic ones to slap ons. However, there is one brand that’s managed to survive all these shifting trends and that brand is Ice-Watch. Having been around for some time, they’ve recently opened up their flagship shop in Zamalek on Taha Hussein Street; next to WIF and Munch & Bagel, across from El Yamama Center.
When you enter the shop it feels as though you’re walking into a spaceship. The cubic shaped walls and ceilings are probably the cause for this. Throughout the shop there are various display cubicles carrying the shiny and shimmery watches inside of them. In case you are new to the Ice-Watch concept; here is a little introductory. Ice-Watch is a Belgian brand that took the world by storm about five years ago. Their success may largely be due to famous people sporting their watches. Their designs are usually bold and funky, and come in a great variety of colours and finishes. Using the mechanism of a Miyota clockwork, their time-telling is very dependable and accurate. Since the arm bands are generally made of silicone, the watches are also durable and last a long time; most models are suitable for swimming and sporting as well.
There are several collections available and the watch’s size would depend on the collection and the type. At the time of our visit only medium and large sizes were available. The prices for all collections, except the Stone Multifunction one, are between 700LE and 1000LE. The classic model is a basic watch without too many extra features. So if you are looking for one that’s more of a gadget, then get the more expensive ones such as the Chrono – which includes a chronograph and calendar. Patriots will love the Ice-Watch with the Egyptian flag on the clock face; the watch is available with a white and a black band for 700LE. Ice-Watch also has a nifty pocket watch (700LE), this foldable watch can easily be clipped on to your jeans or bag.
The staff at the shop is friendly and willing to unwrap every piece in the store so you can try it on. So if you feel like you want to keep up with the crowd, then take a trip to the Ice-Watch shop and pick yourself out the colourful watch of your choice.
In Cairo’s shopping scene, it’s becoming more and more difficult to come across shops that offer clothes which combine both quality and affordability. It’s also becoming harder and harder to find ones that offer light summer apparel that doesn’t come in the predominant form of crop tops, which are sadly hard to sport in the capital for reasons we’re all aware of.
Vero Moda, located in the evergrowing Cairo Festival City Mall, seems to us a sort of needle in a haystack of endless clothes stores, with its practical combination of pieces that boasted good quality yet came with more or less affordable price tags that wouldn’t make you gasp in pure shock at their sight.
The shop is rather large and rests side by side to its men’s brand, ‘Jack Jones’. With a bright colour scheme of white and beige, contrasted by a little black, the store’s overall design does not distract shoppers from the vibrant pieces on immaculate display.
Our eyes immediately fell on a display of colourful jeggings laid neatly in the middle of the store. Diverting the more smart casual and semi-formal attire section, we spotted a flowy, black, sleeveless chiffon top with delicate silver beading on the neckline (365LE) that we instantly fell in love with. The powder pink, lace-adorned, mini dress (465LE) that our eyes fell upon next, however, was the ultimate showstopper in that section.
Moving on to the ‘Only’, Vero Moda’s more youthful line, we spotted a flow-y maxi skirts (400LE), short-sleeved lace tops (159LE) as well as comfy t-shirts and loose cotton tops. A few generic skinny and straight-legged jeans could also be found, alongside a couple of maxi dresses and loose cardigans.
All along our visit, the sales personnel were always around to offer us assistance with finding a certain piece in our size and even giving us advice about which pieces suited us better, but when not called upon, allowed us to freely roam around the store and shop unperturbed.
All in all, we found Vero Moda to be quite the practical store to hit for some casual, as well as slightly formal attire that is effortlessly chic, simple and quite frankly, light on the wallet. With efficient staff and an overall laid back ambiance, the store offered us a smooth shopping experience.