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Nasr City, Cairo, Egypt.
Sera: Colourful Summer Dresses in Nasr City
Shopping for clothes in Cairo is not an easy affair; international brands are often stylish but overpriced and a season or two behind, while local brands are often low in quality and outdated.
Located on Nasr City's constantly crowded Abbas El Akkad Street, Sera is a two level shop that carries plenty of fashionable items at quite high prices, however they are worth every pound. For starters, you can guarantee that you won't find them elsewhere.
The interior of the shop is innovative and fun, with scribbles on the walls by shoppers saying things like "I love Sera" and "Sera is the best". Although we suspected that this was simply done by the staff for promotional purposes, it added to the overall colourfulness of the shop.
The first floor is much smaller in size and it carries a limited collection of footwear, handbags and scarves. It's also where the cashier counter is located. A camel-coloured handbag with orange, yellow and green flowers is priced at 200LE, while classic ballet flats are available in abundance starting at 60LE.
The second level screams summer colours, with heaps of colour-rich dresses around every corner. While Sera's collection of dresses is mind-blowing, it is also bank-breaking. High prices aside, they can easily qualify as the best in Cairo. The cute and colourful dresses are available in various fabrics including cotton and chiffon. A striped yellow and orange knee-length Lycra dress sells for 375LE. We were particularly smitten with a sailor-style orange dress.
Sera's dresses come in a variety of colours, styles and lengths where most of them are modest enough for Cairo's streets as well as summer-friendly. Ankle-length floral dresses are hugely overpriced at 450LE; given their mediocre quality.
Another item that stood out was a royal blue dress with beige detailing (375LE) and a matching pair of pumps (80LE); a striped chiffon dress in yellow, white, black and grey sells for 450LE.
Sera also has Cairo-friendly maxi skirts. The skirts add the right combination of colours to an outfit without the risk of looking clownish. A navy blue skirt with white cherries sells for 250LE.
The shop also stocks other times including skinny trousers starting at 250LE and basic blazers in vibrant colours starting at 150LE. It also carries a small collection of flowing Abayas.
So if you are out on a shopping trip, scouting for cute colourful summer dresses, Sera should definitely be your first stop.
With a newly launched branch in Lebanon Street – not too far from the existing one in Geziret El Arab Street – popular Spanish high-street fashion brand, Mango, has revived its presence on Cairo’s increasingly eclectic shopping scene with a colorful fiesta and a new summer collection for all the fashion gurus out there.
We entered the new spacious two-story venue, completely drawn by how neat and perfectly soothing the summer collection looks; with unified colours in each department skimming and browsing through the items is a breeze.
The first collection we laid eyes on was comprised of red, blue and white colours. A red-patterned jumpsuit with hints of blue (699LE), a cool white shirt with neat blue stripes (499LE) and bestseller jeggings (399LE) available in different shades of blue, were among the items that stood out.
The second collection, comprising of white, beige and black colours, had a sleeveless, dressy blue jumpsuit with a V-cut (699LE); one of the many items that wowed us.
Mango is known to also offer a versatile collection of evening gowns for shoppers, which can only be found in limited branches; a large collection of simple evening gowns – varying between 1,299LE and 1,599LE – can be found in abundance found in the Lebanon Street branch.
The outlet’s second floor is where all the discounted items are, with over 50% and 70% reductions. Cocktail dresses – including a short strapless one we loved – can reach 345LE. The shop also offers a large collection of trousers reaching 145LE each, in addition to shirts and blouses between 199LE to 245LE – prices that will only be available in Mango during discount season.
Overall, Mango’s summer collection boasts a colourful and vibrant look with an edgy, modern twist; it’s a treat for the eyes, but sadly not a treat for the pocket with its prices not affordable for the average shopper.