Sign in using your account with
Mohandiseen, Cairo, Egypt.
Yashmak: Bags & Shoes with Arabian Flair in Mohandiseen
As if women’s shops in Mohandiseen weren’t already enough! Regardless of their abundance, another one has opened. Bearing a rather intriguing name, we decided to step in to see for ourselves whether the shop has the Arabian theme which its name implies.
From the display window, there’s a lot of anticipation to what the shop holds. You feel as though you might empty out your wallet from the seemingly impressive variety of merchandise. Nevertheless, take a closer look and you might find yourself disappointed.
Floral beach sandals and flip-flops are found to your right once inside, with price tags of an average of 75LE. Not a bad price for decent footwear, but we found the motifs to be a bit excessive and the colours also go a little too far.
To the left there is the more classic collection of sandals which includes basic-coloured gladiators and wedges - mostly high-heeled. The wedges come in all colours, styles and at affordable prices. The wedges’ beach collection however is the most appealing. High-heeled gladiator sandals were also quite enticing; the styles are very up-to-date and the quality quite good.
Their ballerina collection could easily be split into two categories. There are the simple, basic-coloured leather ones which are practical for everyday use and then the glittery, brightly-coloured ones with embellishments. Tacky is the best way to describe both their style and quality.
When it comes to the bags, we must admit we had mixed feelings. Small, across-the-shoulder bags were the first collection that caught our eye. The bags come in black as well as different shades of brown that range from 60LE to 70LE. They look good at a distance, but after more of a thorough inspection we discovered that the finishing wasn’t great.
While most of the bags are quite pretty, they don’t appear to be the least bit durable. Larger bags are a bit higher in price, some reaching 170LE. Not all the bags are of the same tawdry quality, yet none are exactly impressive in quality either.
However, what we did like about Yashmak most was their Arabian corner. Clutches bearing Arabic calligraphy come in different colours, as well as leather ones decorated with oriental ornaments; though we must say that they were a bit over-priced at 120LE. The same Arabian-calligraphy clutches can be found elsewhere at almost half the price!
Overall, we found Yashmak to be an affordable shop with a good, however not impressive, shoe and bag collection.
Known for providing a Cairo shopping experience for the elite, it makes sense that Ego has opened a second branch in Giza's swanky First Mall. Exclusively stocking internationally renowned, high-end brands, the prices are unsurprisingly extortionate for the average shopper; but that's no surprise with Armani, Jimmy Choo, Yves Saint Laurant, Chloe and many other designer labels in stock. Unfortunately, however, no clothes are stocked at this branch; just accessories.
Immediately, we were greeted with the dreaded, uncomfortable air of scepticism from the shop assistant, who then proceeded to follow us a little too closely around the shop as we browsed the immaculate displays.
The first section is solely dedicated to women’s handbags, wallets and shoes, while several stands boast a collection of accessories. Despite being from reputable brands, some of the pieces seemed a little tasteless and carelessly picked, whereas others were effortlessly classy. We spotted a range of colourful Zagliani snake-skin handbags, quality knee-high boots from Baldan, and a beautiful pair of grey, soft leather boots from Sergio Rossi which were priced at almost 10,000LE. The range of Jimmy Choo offers classic pointed heels, eye-catching diamante high tops (7700LE), or neat pumps for over 4000LE.
The second half of the shop is dedicated to male shoppers, showcasing a wide variety of quality, smart and casual shoes from the same, and other similarly, big brands. We noted a pair of blue suede loafers, attractive ankle boots and sneakers, along with several boxes of cufflinks, belts, wallets and silk ties. There was also a limited section dedicated to children’s footwear, with dinky pairs of shoes priced upwards of 1000LE.
Before we’d managed to find that perfect gift we were looking for, the shop assistant seemingly took offence to whatever it is he thought he read on our mobile phone, and the shop manager herself was called over to continue the systematic stalking. Practically breathing down our necks, we were aggressively quizzed on why we were looking at so many price tags – because, obviously, this is against unwritten shopping codes. Following a brief, incredibly unpleasant confrontation, we were practically escorted from the premises.
Ego brings products from some of the world's biggest designer brands to Cairo, and for that, we’re grateful. With such glamorous goods and high prices, one would also expect impeccable customer service; however, should you appear over-curious, or use your phone too much whilst browsing, you might just be shamelessly hung out to dry by the management.