Sign in using your account with
Zamalek, Cairo, Egypt.
Dina Maghawry: Jewellery Showroom Re-Opens in Zamalek
Opening a showroom in Zamalek back in 2003 that served local and international clients both regular and new, Dina has now made a comeback with a new showroom. Re-opening in the last week of August, the revamped showroom is artsy, clean-lined and elegant, with a distinct Mediterranean feel to it. Nestled along Hassan Assem Street, a small canopy with the shop’s signature on it helps locate the showroom, while white-washed walls and greenery make the entrance warm and inviting to passersby.
The shop is filled with display cupboards, including old vintage ones, boasting the various jewellery collections – each collection is unique and identified by an overhead plaque. With a love and appreciation for Egyptian talent, Dina made sure to include photography, furniture and paintings by fellow artists in the showroom’s décor, and in the future plans to invest in collaborative events and work with other young talented Egyptian artists.
Her latest collection, Nubia (a.k.a El Gamar Buba), steals the show and incorporates yellow-plated copper and crescent shaped pieces with semi-precious stones. Other collections on display include Objet D’art which is bohemian inspired and flowery, using bright enamels adorned with chunky semi-precious stones. Some of the funky colours used in the collection include lime green, sky blue and neon yellow.
Patrie – derived from patriotism – is a very different yet authentic collection. Dina expresses her love for Egypt through the use of culture relevant symbols such as the old Egyptian flag, five piaster coins and even the iconic eagle of the current flag. Patina, which is more of a vintage collection, focuses on rustic diamonds and uses random motifs.
The showroom and its layout are very appealing, where the collections’ are displayed in an enticing fashion that is clear and easy to browse through. One of the greatest advantages is that there is something to be found for everyone, regardless of budget. Bracelets, earrings, necklaces and rings can start at the friendly price of 150LE and can work their way up to 1,500LE, with the average price of items ranging between 500LE–800LE, depending on the piece, raw material and collection.
Dina also has other collections coming up to look forward to; Al Fallaha honours the Egyptian women of the countryside and uses gold-plated copper pieces and semi-precious stones in its designs.
Whether you’re in the mood to pamper yourself or are going crazy trying to find a special present for someone, the Dina Maghawry showroom should definitely be on your list of stops.
Life in Cairo moves at the speed of light, but the city’s unique culture and history is evident in some long-standing businesses. Located in the heart of Zamalek, Amin El Sergany Jewellery is one of the oldest jewellers still operating in Cairo.
While El Sergany has been operating since 1776, the store located in Zamalek belongs to Amin El Sergany, after he branched off by himself in 1977. Distinctive among other jewellers, Amin El Sergany's specialises in handcrafting pure gold, high quality diamonds and rare stones. Taking on their father’s business, his two daughters, Dina and Nirvana El Sergany – both certified gemologists – creatively come up with their own designs as well as customising personal orders, ensuring each piece is unique.
Although the shop is small in size, it gives off a vintage-chic, elegant vibe. On display are a variety of earrings, rings, engagement rings, pendants, necklaces and bracelets. Although the display pieces were simple and more subtle, many included diamonds and different types of stones.
A white gold ring adorned with a blue Sapphire stone, surrounded by diamonds on each side was priced at 3500LE. Small but tasteful, the elegance of the rare blue stone is hard to resist.
Many of the pieces come as matching sets; notably, the effort and detail put into the hand crafted designs was impressive. The set on display carried a beautiful Peridot stone, embedded in a pendant, with diamonds on the edge (5000LE). Appropriate for all ages, alongside the pendant was a pair of classy earrings boasting the same Peridot stone (3500LE).
During our visit, designer Nirvana El Sergany was at the store; she very kindly and proudly revealed some of their more extravagant rings that not on display. What caught our attention were the rare types of stones set within the white and yellow gold rings. A beautiful blue Topaz stone was implanted within a white and yellow gold ring (8000LE) and while the blue Topaz seemed rather large in size, the whole design was quite royal in appearance, so to speak.
Another stand-out white gold ring carried on a black pearl (7000LE). It was bounded with small diamonds, which served to make the pearl stand out even more; jewellery fanatics will particularly appreciate the rarity of black pearls.
Cairo is by no means short on jewellers, but the pieces at Amin El Sergany are particularly well-crafted and designed, using only the highest-quality gems.