Don’t be fooled by the name, you won’t find any Russian grandmothers living here. What you will find at Zamalek’s trendy new fashion boutique Villa Baboushka is a whole lot of high-street style mixed with quirky designs.

If the massive fuchsia doors aren’t enough to indicate that you’re entering an every-women’s paradise; perhaps the fact that every item you see in the store is for sale will spark the pleasure centre of your purse! Along with the myriad of clothes and accessories, furniture, including pieces by Nihal Zaki and artwork from France, Brazil and Argentina are on offer. A dramatically long opaque white chandelier (14970LE) imported from Spain captures the mood of Villa Baboushka perfectly: feminine, a bit quirky and expensive.

Villa Baboushka stocks designers from the well-known and long-coveted to the up-and-coming.You’ll find British labels such as Vivienne Westwood and Maggy London as well as American names like Poleci, Mara Hoffman and Robert Rodriguez. A few local designers are on hand, including Baheya, while Lebanese labels Shorouk, Vanina and Rim Mikdashi’s accessory collections are on display.

The on-trend fashions at Villa Baboushka are great for dressing ladies of any age for any occasion. The twenty-something fashionista can easily slip from daywear to night with one of Baheya’s flirty sundresses (1100LE), slimming Space jeans (1290LE) or a funky G-Lish t-shirt with lace embellishment (1990LE). Mature ladies will find style and grace in Maggy London’s monotone jacquered sheaths (1590LE) – perfect for a formal lunch – and Whatever Whatever’s flowy black dress (1750LE) for an evening out.

An entire room is devoted to shimmery formal wear, which ranges from classy to killer.Think full-length Theia Couture gowns for 5490LE and a barely-there one-shoulder mini dress by Treuse for 2190LE.

Eye-catching accessories are displayed around Villa Baboushka in cubbies and cases, including a black and white snake skin clutch by Tango that is covered with beading (2390LE), and a necklace (1190LE) decked out with vintage charms of ballerinas, ribbons and lockets.

Villa Baboushka’s designs are sure to turn heads; but it’s quite pricey, so watch out that you don’t go overboard.You could find yourself all dressed up with no place to go.