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New Cairo, Cairo, Egypt.
Nespresso: Modish Coffee Machines in Downtown Katameya Mall
Over the last decade, cultures of shopping in Cairo have grown to consume the average fashion conscious Cairene and it seems that tis covers everything from designer labels, all the way to coffee. Renowned coffee giant, Nescafé, has combined the two at Nespresso, where coffee connoisseurs can channel their daily caffeine intake into a must-have, trendy, early morning pick-me-up.
With several Nespresso boutiques opening up around the world, we hoped their Downtown Katameya branch might help revitalise our fatigue. The shop sits at the beginning of the mall, oozing maturity and sophistication with its iconic signage and immaculate displays. The shop assistant was polite and unassuming, although well versed in the technical side of things.
Each of the machines work with small Nespresso capsules, containing ready mixed coffee powder, which is available in 16 different aromas and can be purchased in packs of ten (47LE-52LE). Nespresso boasts coffee beans from some of the most remote regions of the world, promising unique, rich coffees. There was a small coffee tasting station in the middle of the shop; however, on the day of our visit, they were waiting on a coffee delivery. Whether you're a coffee amateur or an aficianado, one of each flavour will be included with your first purchase in order to help you find your preferred type.
This branch was well-stocked with home coffee machines as well as ones suitable for businesses, as well as a plethora of accessories. The prices for work-top machines ranged from 1760LE, for their no-frills Essenza model and 2475LE for the cute and compact Pixie espresso maker, up to 5000LE for a fully automatic Lattissima machine, making both milk based espressos and lattes. Separate milk frothers, Aeroccinos, were priced at 1500LE.
Their business options are priced from 3575LE to 21,395LE for an industrial sized coffee maker, complete with a built in mug heater. A large stand for the latter machine would cost an additional 11,000LE.
Of the accessories, a range of chic, branded coffee cups were available for purchase; a set of two stainless steel espresso sized cups were priced at 330LE, whilst two glass cups and matte black saucers were 260LE. Glass capsule dispensers retail between 330LE and 880LE, depending on the capacity.
As with any 'designer label', the prices at Nespresso are fairly steep, but who can resist having a sexy coffee machine at their disposal?
In Cairo’s shopping scene, it’s becoming more and more difficult to come across shops that offer clothes which combine both quality and affordability. It’s also becoming harder and harder to find ones that offer light summer apparel that doesn’t come in the predominant form of crop tops, which are sadly hard to sport in the capital for reasons we’re all aware of.
Vero Moda, located in the evergrowing Cairo Festival City Mall, seems to us a sort of needle in a haystack of endless clothes stores, with its practical combination of pieces that boasted good quality yet came with more or less affordable price tags that wouldn’t make you gasp in pure shock at their sight.
The shop is rather large and rests side by side to its men’s brand, ‘Jack Jones’. With a bright colour scheme of white and beige, contrasted by a little black, the store’s overall design does not distract shoppers from the vibrant pieces on immaculate display.
Our eyes immediately fell on a display of colourful jeggings laid neatly in the middle of the store. Diverting the more smart casual and semi-formal attire section, we spotted a flowy, black, sleeveless chiffon top with delicate silver beading on the neckline (365LE) that we instantly fell in love with. The powder pink, lace-adorned, mini dress (465LE) that our eyes fell upon next, however, was the ultimate showstopper in that section.
Moving on to the ‘Only’, Vero Moda’s more youthful line, we spotted a flow-y maxi skirts (400LE), short-sleeved lace tops (159LE) as well as comfy t-shirts and loose cotton tops. A few generic skinny and straight-legged jeans could also be found, alongside a couple of maxi dresses and loose cardigans.
All along our visit, the sales personnel were always around to offer us assistance with finding a certain piece in our size and even giving us advice about which pieces suited us better, but when not called upon, allowed us to freely roam around the store and shop unperturbed.
All in all, we found Vero Moda to be quite the practical store to hit for some casual, as well as slightly formal attire that is effortlessly chic, simple and quite frankly, light on the wallet. With efficient staff and an overall laid back ambiance, the store offered us a smooth shopping experience.