Clean lines, classic basics and traditional threads; that’s what Tommy Hilfiger is all about. Despite increasing competition from European brands like Mango, Zara, and H&M hitting the Egyptian clothing market recently; the Hilfiger brand has steadfastly held its ground.

Walking into the store’s Mohandiseen branch; you'll find clean-cut, classic clothes for the preppiest set of yachters, golfers and tennis players; and with those price-tags, they may well be. Women’s jeans sell at 900LE, albeit a nice pair of very well-cut classic jeans, but 900LE nonetheless. Regular t-shirts with a smidgeon of silk-screening sell for about 500LE, while basic polo shirts and fancier flowing office button shirts retail at around 750LE. The average price for really well-tailored trousers, whether casual or office, is 1100LE; while dresses of any kind (though mostly short and shifty or summery) are about 1300LE. Basic canvas shoes are for 500LE, while simple foam flip flops sell for 350LE.

The store’s walls match the brand’s sailing theme colours in classic navy blue and white, with dark shelves and displays in a multi-level setup, while interestingly quirky photos and memorabilia hang in black frames in the stairway. Various architecture books strewn about round up the touches of vintage Americana– but is all this enough to warrant the prices and make us want to buy things? Not neccessarily.

In the end, the store is pretty and the clothes are nice to look at; but realistically, there is nothing fantastically spectacular about a Tommy t-shirt that justifies paying up to 750LE. And the staff seem to know it: they can smell the green, or lack thereof, when you walk in; meaning service can be intimidatingly attentive for those who just want to browse through the racks in peace.