Sign in using your account with
Heliopolis, Cairo, Egypt.
Massimo Dutti: Affordable But Not Amazing
City Stars is arguably the shopping centre of Cairo. This mini-metropolis is often cited as the place to go to for most, if not all of your shopping needs. However, one area has been lacking: casual and affordable men’s fashion. We’re not saying that there is zero men’s fashion– we’re just saying that most of it is not casual and/or not affordable– something along the lines of Banana Republic, J.Crew or Eddie Bauer would be nice. Massimo Dutti fills a fraction of this gap nicely, although not with the American preppy style of J.Crew.
Buying men’s clothes is always a gamble: too fashion forward and you may not be able to pull it off; too cheap and the quality suffers. The fashion styles at Massimo Dutti range from the regular polo shirts and khaki pants to conservatively patterned suits and suit separates. To reiterate, the Italian fastidiousness and unique slimming style is constant throughout all items. Sadly, not all of us have the figure to pull it off; pot bellies are not welcome. Nonetheless, Massimo Dutti should be a stopping point on your way to reinvent your wardrobe, and it’s almost a certainty that there will be something to catch your eye.
This review would not be complete unless we mentioned that Massimo Dutti also has women’s wear. A couple of visits with fashion-conscious female friends revealed articles that look great on the mannequin, but not so much on real humans. The accessories (scarves, bags) were universally praised; so once again, you’ll be certain to walk out with something
The sales staff are friendly enough– when you can find them. Unfortunately, the tradition of having fashion-ignorant staff continues; and they will probably not be able to help you make a choice if you’re shopping solo. A silk scarf was purchased for 250LE, while a pair of olive drab men’s trousers retailed for 550LE. Both were quality items and well worth the price, while an attractive-looking leather and canvas bag (1000LE) failed to impress at closer inspection; and it was barely worth half the price tag.
All in all, Massimo Dutti isn’t a place that you’d buy an entire wardrobe from; but you would certainly be remiss not to buy one or two special items to add some flair and sophistication to your daily garb.
With a vast range of designer names creeping on to the Cairo shopping scene, Guess is often overshadowed by other, more popular brands. First opening in the star-studded Beverley Hills in the US, Guess initially became popular for their designer jeans range. Since then, the glitzy brand has expanded into perfumes, watches, clothes and accessories for both men and women.
With several stores in the capital, and an abundance of end-of-season sales, we ventured out to their Maadi City Center branch. Situated opposite the entrance to Carrefour, the glass fronted shop curls around a corner, with handbags and watch collections taking up the sparkling window displays.
Best browsed from the outside, three glass cabinets are filled with men’s and women’s watches, some more tasteful than others. Ranging from dainty and pretty, to chunky, statement pieces - some complete with copious amounts of diamantes - we noted prices upwards of 1500LE. A stocky gold and black men’s watch caught our eye and was priced at 2160LE.
With a loose structure to its displays, the large collection of products can seem a little overwhelming; however, with laid back shop assistants, it’s a good place for leisurely browsing. Although men’s watches are available, the rest of the shop focuses on female shoppers, but doesn't stok clothes - only accessories.
At the time of our visit, two walls were lined with handbags on sale, whilst the newest collection was also available; in true Guess fashion, most are adorned with their iconic G print, G-shaped fasteners, and the occasional bit of bling. Coming in all shapes and sizes, wallets begin at around 400LE, clutch bags around 700LE, and larger totes and satchels from around 1500LE. On sale, we noticed a stone-coloured, flap clutch from their Palmero collection reduced from over 1000LE to 732LE.
There was also a small collection of non-sale shoes, out of which black and burgundy pairs of ballet pumps, and a pair of taupe suede heels (700LE) stood out amongst the busier pieces. A larger range of sale shoes included fashionable flip-flops, heels and pumps, all at a whopping 50% off.
Jewellery starts at just 200LE, whilst cool key chains (165LE), perfumes, leather and cowhide belts (400LE+) are also available.
Although not to everyone’s taste, for those ladies into their brand names, Guess is more reasonably priced than many of the other brands on the market. The Maadi branch proves to have a wide collection of accessories, in particular, handbags, watches and shoes.