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New Cairo, Cairo, Egypt.
Red Tags: Mid-Range Brands Reduced
If you’re tired of waiting for your favourite store to put up that heavenly ’On Sale‘ red banner – sending an adrenaline rush through every shopper’s body– you no longer have to. Now, Cairo has got a department store that offers a variety of mid-range designer brands at bargain prices all year long.
It’s not just a store; it’s more of an entire shopping mall on its own. Its four stories contain almost every fashion-related item you can think of: jeans, t-shirts, suites, swimwear, lingerie, footwear and other accessories. The clothing is displayed in an attractive, easy-to-dig-through way, and the best part is that it can be experienced without the deafeningly loud music that plays in many stores these days.
Once in, the new summer collections are noticeable in bright colours of red, orange and lime green. Prices are mostly around 40% or 50% lower than those in official brand stores, but many are still high even after the reductions. The first floor contains menswear and accessories; such as leather wallets in high quality material for around 170LE as well as footwear, mostly by Lacoste, proudly displayed in the entrance.
The women’s wear department has a good variety of t-shirts starting from 80LE to 170LE, including brands such as Esprit and G2OOO, in addition to light summer dresses, colourful beach slippers and bags. The helpful shopping assistant explained that some of the items were on 30% sale on their already-reduced prices, making it impossible for us to pass up the opportunity.
If, like most shoppers, you’re worried about your kids getting bored while you shop or you just want them off your back, make your way to the fourth floor. Not only will kids be pampered in designer clothes and cute baby wear outfits, they will most probably refuse to leave the place after they see the kids’ playground, so be careful; they may start to crave shopping even as much as their mums do!
Red Tags really makes shopping a pleasant experience, and we Cairenes no longer need to feel deprived of those shiny Paris designer logos. To say the least, this store is worth the long drive over.
Let’s face it; finding good, quality, fashionable clothes for veiled women on the Cairo shopping scene isn’t as easy as one might think. On the one hand, there is a lack of the go-to outlets fashioning clothes for veiled women, then there’s juggling the vicious triangle of size, taste and affordability, on the other hand.
Prude & Style Girl is possibly one of the very few shops trying to break that vicious triangle; as a shop specialising in ‘hijab fashion’ and answering to veiled women’s challenge of finding decent, hip and affordable fashion wear, Prude & Style Girl is a rather unique venue.
As the brainchild of two female entrepreneurs in their early twenties, Prude & Style Girl also offer online shopping via its Facebook page, but our visit to the store in Heliopolis threw up more surprises.
At the time of our visit, the shop was overcrowded - this is a place that has quickly gathered a loyal fan-base - but that didn’t detract from the wide variety of clothes and accessories on offer.
Prude & Style Girl’s summer collection caters for all tastes; there are plain simple sleeveless dresses (200LE) that can be paired with cardigans, long-sleeve dresses with different Indian-inspired and paisley patterns (250 LE) – of which we liked a beige dress with shades of blue, red and green. The shop also boasts a large variety of summer dresses available in vibrant summer colours (200LE); one white dress with blue sleeves (200LE) perfect attire on the beach for veiled ladies, caught our eye.
The shop also has a selection of evening dresses and skirts suitable for many occasions; black and white polka dot dresses (210LE), a light pink V-neck lace dress also (250LE) as well as satin and lace skirts available in different colours (150LE) stood out in particular.
But it’s the cardigans and kimonos that impressed in Prude & Style Girl’s summer collection; the versatile pieces add a hip and trendy dimension to putting an outfit together.
Overall, what impressed us most about Prude & Style Girl is the versatility of its pieces and the sheer options available. Veiled Cairenes often find themselves in despair when it comes to shopping for modern, demure clothing but this is one shop that proves you can have the best of both worlds.