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New Cairo, Cairo, Egypt.
Imtenan: Affordable Health Products in Cairo Festival City Mall
Healthy living in Cairo has become quite the craze nowadays; we're not complaining, but the problem with most health products is that they're often pricey. What ends up happening is that you find yourself forced into a more exorbitant budget just to keep up with your healthier choices. Imtenan, however, offers customers the best of both worlds: healthy, all-natural products that won't break the bank.
Located in New Cairo's Cairo Festival City Mall, Imtenan is a moderately-sized, white-tiled shop with attractive lighting and a simple design. The first thing we noticed as we entered the store was the fact that all sales personnel were, quite interestingly, dressed in white lab coats. Being actual nutritionists, they were all quite helpful and explained which products would best fit our needs.
The shop's shelves showcased the products in a very clear and organised manner; each shelf carries products that fit under one category including Diet & Fitness, Energy, Beauty, Immunity & Detox, Women's Health and Men's Health amongst many others.
The products themselves were plentiful and included foods, drinks and even condiments. Imetanan has always been known for their amazing honey that comes in virtually all flavours imaginable, but what many don't know is that they offer many other products. All the different types of herbal teas (9LE-10LE per packet) you could think of were on display. Our favourite was the Chai Green Tea, which is a blend of green tea and Indian spices that our vendor claimed to burn fat and promote better digestion. We also spotted some 'Sleep Aid' tea that might be the answer to the dilemmas of insomniacs.
We love ourselves some healthy snacks and so spotting the Oat Ginger cookies (8LE) definitely put a smile on our faces. We also couldn't believe our eyes when we found gluten-free wheat sold for a measly 28LE - quite a miraculous discovery in Egypt. Other food products included brown rice (9.50LE), pumpkin seeds, oats (11LE) and protein bars (8.50LE).
Imtenan doesn't just stop at food and drink, but also offers some beauty care products. A range of hair oils were available for damaged hair including Coconut Oil (20LE), Jojoba Oil (18.25LE) and Eruca Oil (12LE). Moreover, some hand-made olive oil, honey and oat soap was also available. Facial oils were also on offfer, including Almond Oil (25LE).
Imtenan is quite a joy to visit for it is perhaps one of a kind in Egypt in offering all-natural, yet incredibly reasonably-priced, products. We ended up treating ourselves to all sorts of health supplements, natural beauty-enhancing products and guilt-free snacks and we can confidently say that we'll be going back for more.
In Cairo’s shopping scene, it’s becoming more and more difficult to come across shops that offer clothes which combine both quality and affordability. It’s also becoming harder and harder to find ones that offer light summer apparel that doesn’t come in the predominant form of crop tops, which are sadly hard to sport in the capital for reasons we’re all aware of.
Vero Moda, located in the evergrowing Cairo Festival City Mall, seems to us a sort of needle in a haystack of endless clothes stores, with its practical combination of pieces that boasted good quality yet came with more or less affordable price tags that wouldn’t make you gasp in pure shock at their sight.
The shop is rather large and rests side by side to its men’s brand, ‘Jack Jones’. With a bright colour scheme of white and beige, contrasted by a little black, the store’s overall design does not distract shoppers from the vibrant pieces on immaculate display.
Our eyes immediately fell on a display of colourful jeggings laid neatly in the middle of the store. Diverting the more smart casual and semi-formal attire section, we spotted a flowy, black, sleeveless chiffon top with delicate silver beading on the neckline (365LE) that we instantly fell in love with. The powder pink, lace-adorned, mini dress (465LE) that our eyes fell upon next, however, was the ultimate showstopper in that section.
Moving on to the ‘Only’, Vero Moda’s more youthful line, we spotted a flow-y maxi skirts (400LE), short-sleeved lace tops (159LE) as well as comfy t-shirts and loose cotton tops. A few generic skinny and straight-legged jeans could also be found, alongside a couple of maxi dresses and loose cardigans.
All along our visit, the sales personnel were always around to offer us assistance with finding a certain piece in our size and even giving us advice about which pieces suited us better, but when not called upon, allowed us to freely roam around the store and shop unperturbed.
All in all, we found Vero Moda to be quite the practical store to hit for some casual, as well as slightly formal attire that is effortlessly chic, simple and quite frankly, light on the wallet. With efficient staff and an overall laid back ambiance, the store offered us a smooth shopping experience.