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New Cairo, Cairo, Egypt.
Reserved: Polish Clothing Brand Opens First Egypt Branch in Cairo Festival City
The fashion scene in Egypt is cut-throat. With a plethora of malls and foreign brands raiding the country, finding affordable, good quality clothing becomes increasingly difficult.
Fortunately, Reserved, a well-established Polish brand has opened up its first Middle Eastern Branch at Cairo Festival City Mall. With popular competitors, it might be hard to win over Cairo's fashionistas, but with fashionable pieces and affordable prices, Reserved seems to be a good contender.
Offering apparel for men, women and kids, Reserved incorporates underwear, casual wear, nightwear and formal/smart casual attire, as well as footwear all under one roof. With a clean-cut black and white interior, the shop imbues a slight air of contemporary sophistication.
The minute we walked in, one of the sales personnel was by our side inquisitively inquiring about any prior knowledge we may have regarding the brand, explaining the basics and then politely retreating. The women's section, which takes over the front half of the store, is divided into a smart wear section and a casualwear section.
Items that stood out in both included a plain electric blue cocktail dress (299LE), heeled black booties (699LE), an elegant nude handbag (479LE) and a long, chunky, knit grey cardigan (459LE).
Making our way to the back of second half of the store, our eyes traced the men's section, landing on a selection of long-sleeved t-shirts (139LE), printed t-shirts (150LE), a smart casual blue blazer (480 LE), a puffy parka (459 LE) and fitted, light-washed slim jeans (299LE).
Generally, the sales personnel were polite and helpful, but at times got a bit too pushy. While we appreciate the gesture, offering to find our size in every item we so much as glance at can become very distracting.
Quality wise, the clothes are not immensely impressive, yet the store does generally offer good value for money with its noticeably appropriate pricing. The bottom line is we'll definitely hit the store again for a basics shopping spree that won't put our finances in dismay.
In Cairo’s shopping scene, it’s becoming more and more difficult to come across shops that offer clothes which combine both quality and affordability. It’s also becoming harder and harder to find ones that offer light summer apparel that doesn’t come in the predominant form of crop tops, which are sadly hard to sport in the capital for reasons we’re all aware of.
Vero Moda, located in the evergrowing Cairo Festival City Mall, seems to us a sort of needle in a haystack of endless clothes stores, with its practical combination of pieces that boasted good quality yet came with more or less affordable price tags that wouldn’t make you gasp in pure shock at their sight.
The shop is rather large and rests side by side to its men’s brand, ‘Jack Jones’. With a bright colour scheme of white and beige, contrasted by a little black, the store’s overall design does not distract shoppers from the vibrant pieces on immaculate display.
Our eyes immediately fell on a display of colourful jeggings laid neatly in the middle of the store. Diverting the more smart casual and semi-formal attire section, we spotted a flowy, black, sleeveless chiffon top with delicate silver beading on the neckline (365LE) that we instantly fell in love with. The powder pink, lace-adorned, mini dress (465LE) that our eyes fell upon next, however, was the ultimate showstopper in that section.
Moving on to the ‘Only’, Vero Moda’s more youthful line, we spotted a flow-y maxi skirts (400LE), short-sleeved lace tops (159LE) as well as comfy t-shirts and loose cotton tops. A few generic skinny and straight-legged jeans could also be found, alongside a couple of maxi dresses and loose cardigans.
All along our visit, the sales personnel were always around to offer us assistance with finding a certain piece in our size and even giving us advice about which pieces suited us better, but when not called upon, allowed us to freely roam around the store and shop unperturbed.
All in all, we found Vero Moda to be quite the practical store to hit for some casual, as well as slightly formal attire that is effortlessly chic, simple and quite frankly, light on the wallet. With efficient staff and an overall laid back ambiance, the store offered us a smooth shopping experience.