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6th of October City, Cairo, Egypt.
Oysho: Classy Beachwear, Loungewear & Lingerie by Spanish Brand at Mall of Arabia
Brace yourselves, summer is upon us- and so is the new season of Game of Thrones, clearly, but let's focus on the shopping. 'Tis the season of regretting all the food we've been going around the capital trying out for the past few months, especially the moment we find ourselves squeezing into tiny pieces of fabric to parole around in on the beach. Feeling the need to stock up on a few essentials, we visited Oysho in Mall of Arabia.
Despite not being big in size, the Spanish loungewear, lingerie and swimwear brand's branch in the 6th of October City mall manages to offer quite an inclusive display of lingerie and beachwear. The whole relaxed colour scheme of the place, complimented by a laid back music playlist, set the ambiance for a stress-free shopping spree.
What will immediately strike you about the store's offerings is that, from the designs, to the colours, to the cuts, it's all very demure and classy – there's nothing that can be accused of being tacky here.
The swimsuit and beachwear section, which dominates the front side of the shop, drew us in with its display of colourful pieces. From bikinis, to one-piece swimsuits, to light cover-ups, all beach essentials are offered. From the pool of swimsuits offered, a hot pink strapless number (499LE), as well as a teal tie-up one-piece swimsuit (399LE) caught our eyes, as did the Paisley print bikini top (259LE) and bottoms (169LE).
When it comes to lingerie, Oysho keeps things sophisticated yet simple, with practical and comfy items. We spotted lace push up bras (259LE), as well as lace briefs (169LE), amongst a few other lingerie options.
Oysho not only offers lingerie and swimsuits, but also a few pieces of casual apparel, including a long, deep pink maxi dress (499LE) and floral print shorts (299LE), amongst other garments.
Finally, praise should be given where it's deserved and the sales personnel definitely deserve some, thanks to their helpful attitude and general friendliness. They managed to get us our sizes in many of the items we requested, and resourcefully offered alternatives to the ones which were out of stock. Moreover, they continued to get us whatever we needed whilst we were trying things on in the fitting rooms, making our whole visit smoother, with less hassle involved.
In Cairo’s shopping scene, it’s becoming more and more difficult to come across shops that offer clothes which combine both quality and affordability. It’s also becoming harder and harder to find ones that offer light summer apparel that doesn’t come in the predominant form of crop tops, which are sadly hard to sport in the capital for reasons we’re all aware of.
Vero Moda, located in the evergrowing Cairo Festival City Mall, seems to us a sort of needle in a haystack of endless clothes stores, with its practical combination of pieces that boasted good quality yet came with more or less affordable price tags that wouldn’t make you gasp in pure shock at their sight.
The shop is rather large and rests side by side to its men’s brand, ‘Jack Jones’. With a bright colour scheme of white and beige, contrasted by a little black, the store’s overall design does not distract shoppers from the vibrant pieces on immaculate display.
Our eyes immediately fell on a display of colourful jeggings laid neatly in the middle of the store. Diverting the more smart casual and semi-formal attire section, we spotted a flowy, black, sleeveless chiffon top with delicate silver beading on the neckline (365LE) that we instantly fell in love with. The powder pink, lace-adorned, mini dress (465LE) that our eyes fell upon next, however, was the ultimate showstopper in that section.
Moving on to the ‘Only’, Vero Moda’s more youthful line, we spotted a flow-y maxi skirts (400LE), short-sleeved lace tops (159LE) as well as comfy t-shirts and loose cotton tops. A few generic skinny and straight-legged jeans could also be found, alongside a couple of maxi dresses and loose cardigans.
All along our visit, the sales personnel were always around to offer us assistance with finding a certain piece in our size and even giving us advice about which pieces suited us better, but when not called upon, allowed us to freely roam around the store and shop unperturbed.
All in all, we found Vero Moda to be quite the practical store to hit for some casual, as well as slightly formal attire that is effortlessly chic, simple and quite frankly, light on the wallet. With efficient staff and an overall laid back ambiance, the store offered us a smooth shopping experience.