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The Apparition

The Apparition: Forgettable, Generic Horror

  • Ashley GreeneJulianna Guill...
  • HorrorThriller
  • Todd Lincoln
reviewed by
Marija Loncarevic
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The Apparition: Forgettable, Generic Horror
 The horror genre has paid its dues of filmmaking throughout the years, and its viewers are considered the most difficult to please. The Apparition, riding on a similar if not identical story as Paranormal Activity (2007) and Grave Encounters (2011), fails miserably to entertain or even deliver the basics.

At the very beginning of the film, we are introduced to the ‘Charles Experiment’, where a group of elderly people sit around a table calling on an entity by the name of Charles.  Who Charles is or what they want with him is not clear. Fast-forward a few decades later: a group of four college students decide to relive the same experience. However, this time around, several hi-tech gadgets are brought into play.

Seconds into the experiment, things go terribly wrong when an unknown force appears and sucks away two of the students. The story then abruptly slows down and turns its attention to a young couple, Kelly (Greene) and Ben (Stan), who have just moved to the suburbs, into a home owned by Kelly’s parents. They soon start noticing strange sounds and creeks around the house, leading them to believe that the place is haunted.

There is a connection between the first and second part of the film, which brings Ben’s college buddy Patrick (Felton) back into the picture after the initial experiment. A couple of subtle twists and turns to the story reveal a secret that Ben has been keeping from his girlfriend and the results of the parapsychology experiment conducted in college some time ago. The trio join forces in an attempt to get rid of the presence that’s been haunting them and feeding on their fears – allegedly. 

Todd Lincoln’s plot seems hollow and incoherent and even the choice of music fails to make an impact. We are once again given a story of teenagers chasing ghosts. Even though the acting is not all that bad, you don’t really feel for the characters and stay pretty impartial to whether they live or die. The tag line used in the film’s promotional material – “Once You Believe You Die” – is completely missing from the story and leaves one wondering what was the point of it all.

Making his directorial debut, Todd Lincoln manages to give us the most trashy and shocking piece of cinematography. This en vogue era of ‘paranormal’ has never really shown any potential or quality in the past and The Apparition is the living proof that the stories like these should just be left alone.  

Like This? Try

The Paranormal Activity (2007), The Final Destination (2009), The Innkeepers (2011)

360 Tip

The Apparition was delayed for over two years by Warner Brothers. Subsequently, non-existent marketing and a limited release has made this a box office bomb in the US; it made a poor $2.84 million in its opening weekend.

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