Trolls: Sugar, Spice, But Not All Things Are Nice
Anna KendrickJustin Timberlake...
Mike MitchellWalt Dohrn
In 0 Cinemas
Armed with a zappy attitude, vibrant colours and a heavily-marketed soundtrack, the latest animated effort from DreamWorks Animation attempts to profit from the once popular toy brand in Trolls: a fun and a breezy animated musical which is a little light on story on substance.
Set deep in the heart of a magical land unknown to man, the Trolls are one of the tiniest and happiest creatures in the world who enjoy spending their days singing, dancing and generally spreading joy throughout their tiny little community. Their polar opposites are the Bergens; large, miserable and seemingly nasty monsters incapable of feeling joy on their own, needing to eat Trolls in order to consume their happiness. See, eating Trolls has become a Bergen holiday and on one of those holidays, the Trolls somehow manage to escape and, for twenty years, have been living a blissful and a carefree existence.
Fast-forward to present day, Princess Poppy (Kendrick) is preparing to celebrate the anniversary of that great escape, something which doesn’t sit all too well with the grumpy troll named Branch (Timberlake) who believes that the party will bring them unnecessary attention. His predictions soon come true when a Bergen Chef (Baranski) emerges from the shadows and grabs a couple of trolls and heads to Bergen command centre in order to redeem her bruised reputation, leaving it up to Poppy and Branch to go after her and save their friends.
Much like the Lego Movie before it, Trolls may come across to many as nothing but a calculated brand-driven cash grab which is looking to capitalise its profits from the popularity of a toy line which hasn’t been relevant since mid 90’s. Sure, money is always major motivators in productions like these, but there’s a fair amount of effort that is deserving of recognition.
Visually speaking, Trolls is a stunner. Offering an immersive and an almost psychedelic viewing experience, its visual palette is filled with vibrant colours and shimmering glitters, while the design of the trolls themselves –rainbow-coloured hair that shoots straight up, wrinkly foreheads and googly eyes – are showcased wonderfully. The voiceover work by the A-list cast – including Gwen Stefani, Zoey Deschanel and Russell Brand – is also solid with Timberlake and Kendrick using their easy chemistry and natural charm to bring the story’s main characters to life.
Unfortunately, where things go wrong is the story itself which comes across as uncreative, predictable and most disappointing of all, forgettable. Adults will left out in the cold by its excessively sugary feel, because ultimately, there’s not much here to engage with beyond the catchy pop-tunes, glittery farts and the candy-coloured façade.