The Definitive Guide to Living in the Capital , Cairo , Egypt

With the message of helping each other towards a better future, and empowerment through innovation and creativity, the power of investing in your community and giving back to the society is a great way to support those who’ve helped your business flourish.  For the last two decades, corporate social responsibility has been a significant issue in Egypt, with consumers always expecting firms to do more for the community and help those in need, while providing the best services and products. Indeed, many people relish in the benefit of giving a hand to others, along with the pleasant feeling of satisfaction and connectedness of at least trying to make this world a better place.

Today, we are proudly announcing the launch of the LG Egypt’s initiative to help facilitate the marriage of 30 young adults from different governorates, in cooperation with the Misr El Kheir Foundation and Al Abakera game show.  The initiative will provide the young adults with home appliances, courtesy of LG Egypt.

“The initiative comes in the framework of the success of LG Egypt’s new CSR towards education and reflects its continued commitment towards the Egyptian society and supporting youth”, said Don Kwack, General Manager of LG Egypt. It is said that the cooperation will be in charge of choosing candidates that fit the criteria. LG Egypt will also oversee the whole process up until the distribution of essential home appliances, including refrigerators and washing machines. Furthermore, Ahmed Ali, Social Solidarity Sector Head of the Misr El Kheir Foundation, stated that the foundation always welcomes cooperation opportunities with different supporting entities. In addition, Ali gave thanks to LG Egypt for this initiative, noting that such collaborations highlight the importance of the private sectors’ contribution to Egyptian society.

We highly appreciate those who contribute to the community, and we are applauding LG Egypt for their efforts.