The Definitive Guide to Living in the Capital , Cairo , Egypt

You have probably seen it while stuck in traffic on the Ring Road or crossing the 6th of October Bridge. Billboards across Cairo are lighting up with one bold promise: Hn-DiDi Hnwsal. This season, DiDi takes its presence to a new level with a campaign that connects directly to its users’ daily lives. Through a collaboration with rap artist Marwan Moussa and the rising talent Lina Sophia, the brand delivers a message that is catchy, grounded, and unmistakably Egyptian.

From a Brand Name to a Common Phrase

The campaign introduces Hn-DiDi Hnwsal as more than just a slogan. It is a phrase meant to live in everyday language. DiDi aims to make its brand name a word that people naturally use when they think about getting from one place to another. Whether heading to work, meeting friends, or getting home safely after a long day, DiDi becomes part of the daily rhythm of the city.

A Song That Captures the City’s Energy

At the centre of the campaign is a duet that brings together two artists from different stages of their careers. Marwan Moussa, known for his confident delivery and distinctive style, adds the voice of experience and cultural familiarity. Lina Sophia, a fresh name with a growing following, brings a softer and more melodic tone that complements the pace of city life. The result is a song that feels real, alive, and reflective of Cairo’s constant motion.

Safety, Affordability, and Speed at the Core

Through this collaboration, DiDi reaffirms its position as Egypt’s number one ride-hailing app in safety, affordability, and speed. It reminds users that DiDi is not just an app on their phones but a service that understands their daily challenges. The campaign focuses on what matters most to riders: reaching their destination safely, without spending too much time or money.

A Promise That Keeps Moving

Every visual, lyric, and interaction in the campaign carries a consistent message: Hn-DiDi Hnwsal. It is a simple statement that reflects reliability and trust. DiDi wants users to know that, whatever the situation, their ride will always be safe, fast, and affordable. By turning its name into a verb, DiDi transforms how people talk about getting around, blending into the language of the street and the mindset of a generation that values practicality and ease.