The Definitive Guide to Living in the Capital , Cairo , Egypt

Sustainable fashion in Egypt is experiencing a clear shift from niche interest to mainstream relevance. As consumers become more conscious of environmental impact, waste, and the value of craftsmanship, local designers and start-ups are redefining what it means to shop responsibly. Whether through upcycling, ethical production, or slow-fashion principles, a growing number of Egyptian brands are setting new standards for conscious style.

Up-Fuse

Up-Fuse stands as one of Egypt’s earliest and strongest examples of sustainable design. Since its founding, the brand has specialised in upcycling plastic waste into bags, accessories, and lifestyle products. Each piece is made from recycled materials collected and processed locally, supporting both environmental goals and community empowerment. Up-Fuse’s collections show that sustainability can be modern, colourful, and highly functional.

MEROË

MEROË has become synonymous with clean silhouettes, muted tones, and slow-fashion principles. Working primarily with natural fabrics such as linen, the brand emphasises durability and timeless design over seasonal trends. By producing in small batches and prioritising quality, MEROË encourages consumers to invest in garments that remain relevant for years rather than months. Their most recent work was featured at Fashion Design District x Cairo Design Week 2025, advocating for sustainable fashion and designing items from plastic bags, leftover jeans, and glazed paper.

Nob Designs

Nob Designs brings a daring, expressive edge to Egypt’s sustainable fashion scene. Featured at Cairo Design Week, the brand is known for upcycling old garments, leftover materials, and surplus fabrics into bold, hand-painted or reworked clothing pieces. Founded by Ahmed Nabil, Nob Designs merges sustainability with streetwear sensibility: each piece is one-of-a-kind, often carrying graphics, messages or visual storytelling. By transforming existing garments into original works, the brand challenges the idea of newness while championing individuality, artistic expression and conscious creation.

Saqhoute

Saqhoute champions slow fashion through thoughtful design, handcrafted processes, and a strong zero-waste ethos. The brand creates pieces by using leftover or repurposed textiles, ensuring minimal waste. Saqhoute also collaborates closely with local artisans, preserving craft traditions while offering collections that feel expressive, intentional, and unique.

The Sahara Collection

The Sahara Collection draws inspiration from Egypt’s desert landscapes and cultural heritage. With a commitment to ethical production, the brand relies on handcrafted techniques and small-batch manufacturing. Its collections highlight earthy tones, traditional craftsmanship, and a deeper respect for both the environment and the makers behind each piece. They also were featured at Cairo Design Week x Kahhal, displaying the perfect setup that combine patterns and solids.

SACER

SACER, also known as Scarabaeus Sacer, brings sustainability into the world of streetwear. The brand uses recycled and organic materials to create unisex garments that merge urban style with environmental responsibility. SACER’s approach demonstrates that eco-conscious fashion is not limited to minimalist aesthetics; it can be bold, contemporary, and youth-driven.

Jozee Boutique

Jozee Boutique focuses on handcrafted garments and accessories produced through ethical, small-scale methods. Each collection highlights artisanal skills and careful attention to detail. By choosing limited production and local collaborations, the brand ensures transparency and sustainability remain central to its identity.

FUFA

FUFA blends artistic expression with eco-conscious materials, often drawing inspiration from nature for its patterns and silhouettes. The brand adopts sustainable design techniques and works with fabrics that minimise environmental impact. Its pieces balance creativity with responsibility, making it a rising name within Egypt’s ethical fashion landscape.

ALMAH

ALMAH stands out for its commitment to repurposing excess and deadstock fabrics from local industries. Instead of allowing these materials to go to waste, the brand reworks them into wearable, modern designs. This approach not only reduces textile waste but also positions ALMAH as a leader in resourceful and circular design practices.

Marisol

Marisol takes a natural approach to sustainable fashion, often working with organic cotton and environmentally friendly textiles. The brand’s emphasis on soft palettes, simple cuts, and comfort makes its collections approachable and long-lasting. Marisol appeals to consumers seeking everyday pieces that align with conscious living.

As this movement continues to expand, sustainable fashion in Egypt is evolving beyond a trend. It is becoming a defining element of the local creative industry, rooted in heritage, innovation, and a renewed respect for how clothing is made and worn.