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Cannes Lions Kicks Off Free Online Event on the Future of Creativity

arts & culture cannes Cannes Lions digital event France Lions Live
Cannes Lions Kicks Off Free Online Event on the Future of Creativity
written by
Mariam Nowar

(Image credit: Cannes Lions Egypt)

There are many perks when it comes to staying home, and one of them is that we get to tune in to online events from the comfort of our couches. Mark your calendars for the upcoming five days, because the Cannes Lions International Festival of Creativity is launching its online Lions Live edition, under the theme of ‘Creativity Matters’. Free of charge for the first time, it promises a multitude of masterclasses, lectures, talks, and short films.

Cannes Lions has been taking place in the French city since 1954. In light of COVID-19, this year’s digital edition will enable viewers from all backgrounds to tune in and benefit from the vital information offered on the platform.

Without a doubt, our lives have been affected by COVID-19, and we should seize the time we currently have by planning for what’s coming next. Lions Live will be featuring experts from various fields of digital marketing, storytelling, behavioural science, and more; the likes of Chelsea Clinton, Conny Braams, Benjamin Crump, and Rei Inamoto. The digital festival will also include superstars Emily Ratajkowski, Wyclef Jean, and Alex Rodriguez, along with featuring short films from across the world.

“In order to drive progress through creativity, and support our community at this difficult time, we want to provide the global industry with the opportunity to learn and network throughout June and beyond,” said Managing Director of Cannes Lions, Simon Cook. “For the first time in nearly 70 years, we are unable to bring the industry together in one physical place in June. Lions Live: Creativity Matters will provide a virtual platform for the industry to collaborate, learn, and problem-solve, because now more than ever, creativity really does matter.”

The online festival will run from the 22nd to the 26th of June, reported and presented by BBC journalist, Tina Daheley. Register here.