The Definitive Guide to Living in the Capital , Cairo , Egypt

Amazon and Shark Tank power Egypt’s digital future. Amazon Egypt has once again taken the spotlight by announcing its renewed collaboration with Shark Tank, the award-winning entrepreneurial reality show, marking the second year of a powerful partnership. Together, they are set to unlock new opportunities for small and medium-sized businesses in Egypt by combining Amazon’s advanced infrastructure with Shark Tank’s unique platform for showcasing bold entrepreneurs.

Fueling the Next Wave of Egyptian Innovation

Through this collaboration, entrepreneurs gain access to cutting-edge resources designed to accelerate digital transformation and business growth. Amazon’s AI-powered solutions help simplify operations, offering everything from intelligent product listing creation to insights on pricing, inventory, and performance optimisation. These tools enable business owners to focus on what they do best — creating innovative products — while Amazon provides the technological backbone and customer reach to scale their operations.

Golden Ticket Success Stories Inspire Growth

Last season, Amazon Egypt awarded its prestigious Golden Ticket to local brand Pavo. This recognition was accompanied by merchandising opportunities and dedicated account management, enabling Pavo to achieve significant growth and increased visibility. The success of Pavo highlights how Amazon’s resources can translate exposure into measurable business expansion, setting the stage for future entrepreneurs to achieve similar results.

Voices of Leadership Driving Change

Omar Elsahy, General Manager of Amazon Egypt, expressed his pride in the success of Egyptian entrepreneurs like Pavo, Asfoura, and Life Snacks. He emphasised that with the proper support, local businesses can connect with broader audiences, grow sustainably, and inspire others. “We are excited to continue empowering more entrepreneurs to realise their ambitions and contribute to building a stronger digital economy for Egypt,” Elsahy said.

Amazon Seller Tools Transform Local Business

Entrepreneurs who sell through Amazon.eg gain powerful advantages, including access to millions of Egyptian customers, secure payment systems, and advanced analytics through Seller Central. With Fulfilment by Amazon handling storage, delivery, and customer service, sellers also benefit from Prime’s fast and free delivery promise. Seasonal events like White Friday further boost visibility, creating unmatched growth opportunities.

Shark Tank and Amazon: A Partnership Built on Impact

Ahmed Luxor, CEO and Co-Founder of Innovative Media Productions, the producers of Shark Tank, praised the collaboration for delivering real results. He emphasised that Amazon’s support has been instrumental in helping entrepreneurs grow online, providing them with vital tools and exposure. Looking ahead, both partners are eager to amplify their shared mission of equipping Egyptian businesses with the resources they need to thrive.

From TV Screens to Online Storefronts

The journey of Pavo is proof of how impactful this collaboration can be. Founder Khaled Elboraay explained how Shark Tank gave his brand nationwide exposure, while Amazon’s Golden Ticket transformed visibility into sustained growth. With tailored support and merchandising, Pavo not only increased sales but also expanded its customer base and brand presence. This momentum continues through Amazon’s “El Masry Yiksab” storefront, which spotlights Egyptian products and supports local sellers.

Egypt Joins Amazon’s Global SMB Success Story

Globally, more than 60% of products sold on Amazon come from independent sellers, the majority of which are small and medium-sized businesses. With Egypt’s entrepreneurial spirit gaining momentum, Amazon Egypt and Shark Tank are creating a pathway for more local businesses to join this global success. Entrepreneurs interested in joining can start their journey today by visiting sell.amazon.eg.