The Definitive Guide to Living in the Capital , Cairo , Egypt

Achieving a dream is no easy task, or so we’ve come to learn from the several influential figures surrounding us. Take a look around you, and you will likely find someone who is the embodiment of perseverance, strength, hope, and aspiration; you will also find that this person has always been attacked with unsolicited criticisms, and even haters. If you can’t find such a figure, the pharmaceutical tycoon, GlaxoSmithKline (GSK), is glad to give you one: the age busting and myth shattering Essam El Hadary.

If you are a child of the 90’s, then you probably grew up with images and videos of this legendary goal keeper plastered everywhere around you. From his indispensable role in Egypt’s streak of historical CAF trophies/victories in the early and mid-2000s, to becoming the oldest goalkeeper to ever participate in the World Cup (Russia, 2018), El Hadary not only personifies success, he also personifies the route to it. In other words, El Hadary is not just a figure to be admired for his achievements per say, he is also to be admired for his perseverance, persistence, and his capacity to maintain an amazing level of fitness despite his age!

This journey, however, surely does not come without its pains, trials, and tribulations: and, when we say “pain” we are not just referring to psychological pain, we are also referring to physical pain! It is no surprise, therefore, that El Hadry very much relies on the pill with a name that has literally become a generic reference for pain relievers in general: GSK’s Panadol!

Aside from being El Hadry’s primary pain reliever, GSK’s Panadol and El Hadry have a lot in common. For starters, GSK’s Panadol and EL Hadry are both pioneers in their fields: with the former being the first and only analgesic to strike an integration deal with a celebrity, and the latter being the first player to participate in the World Cup at 40 years of age! Secondly, GSK – much like El Hadry – has always been conscious of the importance of placing the local, before the global. GSK, for example, sets its price point in accordance with the average consumer’s purchasing power, within any given market. This thereby ensures that their medication remains accessible to the vast majority of any given country’s population.

Finally, GSK’s Panadol is not just about relieving pain; it is also about helping someone relieve their pain so as to ensure that he/she is capable of reaching their utmost physical and psychological potential. Think we are exaggerating? Well, you do not have to take our word for it, take Essam El Hadry’s words during this partnership deal’s launch event instead: “It’s my pleasure to advertise for Panadol because it really helps people relieve their pain, and it helps them overcome the challenges they face in their lives!”