The Definitive Guide to Living in the Capital , Cairo , Egypt

Majid Al Futtaim proudly celebrated the success of Egyptian startups SIGMA-Fit and Kiliim in its regional Launchpad Accelerator Programme. Held at Mall of Egypt, the event marked the debut of new retail pop-up spaces across malls, inspiring the nation’s startup ecosystem.

Introduced in 2022, the Launchpad Accelerator Programme underscores Majid Al Futtaim’s commitment to nurturing entrepreneurship and SMEs. From 200 MENA applicants, SIGMA-Fit for sportswear and Kiliim for sustainable handicrafts emerged victorious, now featured in Mall of Egypt and City Centre Almaza.

The event featured a panel discussion with luminaries like Rasha Azab, Managing Director of West Region Shopping Malls; Ibrahim Shams and Noha El Taher, co-founders of Kiliim; Nabil Khalifa, co-founder of SIGMA-Fit; Ahmed Abdelazim, Founder of MAZ; and Mohamed Wahid, CEO and founder of Impactyn. Discussions highlighted Majid Al Futtaim’s role in nurturing Egypt’s startup landscape and empowering emerging brands.

Rasha Azab emphasised Majid Al Futtaim’s dedication to supporting entrepreneurs, stating, “We believe in nurturing startups as essential drivers of Egypt’s economic advancement”. Collaborating with AstroLabs, Microsoft, and DIFC, the Launchpad Accelerator Programme offers growth opportunities in various segments, such as fashion, lifestyle, and community.

Majid Al Futtaim’s commitment extends to fostering an entrepreneurial ecosystem within its malls. Initiatives like LOKAL at Mall of Egypt support over 100 local brands, while partnerships with institutions like FAD Dubai Institute of Luxury Fashion and Style demonstrate its dedication to promoting talent. Majid Al Futtaim’s dedication to nurturing entrepreneurship reflects its commitment to driving socio-economic progress in Egypt and beyond. With the Launchpad Accelerator Programme, Majid Al Futtaim is a pioneer in shaping the region’s entrepreneurial landscape, unlocking opportunities for aspiring ventures.

SMEs and startups interested in the Launchpad Accelerator Programme can find more information through Majid Al Futtaim’s Launchpad Accelerator Programme’s official website and this link.