The Definitive Guide to Living in the Capital , Cairo , Egypt

September 24 and 25 marked the second consecutive year for Misr Italia Properties to be the hosting partner of the Creative Summit in its Cairo Business Park property. Creative Summit is the first and only creative platform in Egypt and the Middle East, and this year’s edition was under the theme “Driving the creative economy to lead the way out”, aiming to provide an unwavering platform to promote the creative economy and encourage youth in different fields. The event provides a platform for exchanging expertise, ideas, and opinions, hosting varied activities, including workshops and discussion panels in numerous areas, including content creation, art and fashion, and many more.

This year’s festival played host to in-depth discussions about future-proofing businesses during a recession, how to grow your business and how the leading global companies and start-ups thrive in downtimes, not to mention providing valuable tools for businesswomen. The annual festival was filled with renowned speakers from around the world, including England, the USA, the Netherlands, Belgium, UAE, KSA, Qatar, and Egypt. Many exhibitors from global companies were also in attendance.

Founding Partner of Creative Summit, Mai Salama, expressed her pride in this summit as the first and only integrated platform aiming to lead the creative industry and empower youth. This year’s edition favoured dialogue on the future of creativity and innovation, a project that is largely youth-led.

Meanwhile, Sherif Saleh, Co-CEO of Misr Italia Properties, expressed his team’s excitement and joy to host the Creative Summit annual festival. As an event that aligns with their vision and strategy, hosting the summit allowed them to reinforce Cairo Business Park’s position as a hub for innovation and entrepreneurship. He added that this partnership provides ample opportunities to put game changers in one room to lead the way.

The Creative Summit has played a vital role in the past nine years in Egypt and the Middle East since its inception as a platform in 2014 that enriches creative thinking. Bringing together experts and speakers in the field to help shape the future of the creative economy and motivate students.

Cairo Business Park is a flagship administrative development located in New Cairo. It covers a large area and consists of cutting-edge administrative buildings, and the project is to be the first centre of innovation and entrepreneurship in East Cairo. The team at Creative Summit could not have picked a better team than Misr Italia Properties to collaborate with for this groundbreaking event, given the two companies’ dedication to the creative economy and pushing the boundaries of innovation.