The Definitive Guide to Living in the Capital , Cairo , Egypt

Life, ladies and gents, is hard. Sorry, let’s do that again – life in Egypt, ladies and gents, is hard. The bustling hub of all things weird and wonderful that is Cairo never ceases to amaze, but prolonged exposure to the capital’s carnage can take a toll on mind, body and soul – something that the folk at TRESemmé understand all too well. So much so, in fact, that they’re taking at least one headache out of the equation for you: the phenomena that is frizzy hair, with the new Keratin Smooth line.

Said line offers shampoo and conditioner promising to give you the straight-out-of-the-salon, sleek, shiny hair you so deserve. Here’s the kick, though – the TRESemmé Keratin Smooth line also promises to keep it that way for up to a week, or three washes.

Big words, yes, but they’re backing it up with action, in collaboration with rising actress and general cool lady, Jamila Awad, who will take on the – *dramatic pause* – 7-Day Challenge. But here’s another dramatic pause – get involved and you can win big.

Having kicked off the challenge last week, Awad, who blew Egypt’s collective socks off in one of the most talked about mosalsals in the last few years, Taht El Saytara, will be posting one different hairstyle every week for the next six weeks and posting them on Instagram. All you have to do is copy Awad’s dos and you’ll be in the running to win some rather generous TRESemmé vouchers; six hair-styled hopefuls will win a voucher worth 1,000LE each, while overall winner will get their hands on a voucher worth a gargantuan 10,000LE.

Think about how many bottles of Keratin Smooth you could buy with that…

For more information, check out TRESemmé on Facebook and Instagram.