The Definitive Guide to Living in the Capital , Cairo , Egypt

The male of the species will never quite understand the finite detail that goes into achieving that perfect look – guys, it ain’t as easy. But as part of the an ongoing collaboration between two giants in the field of beauty, one of Egypt’s premier make-up artists, Sally Rashid, has teamed up with one of the world’s most popular beauty brands, Lancôme, for a series of quick and easy video tutorials.

Honing in on three looks that have been all the rage this summer in Egypt, Rashid has channeled her expertise in helping Lancome fans achieve ‘daring’, ‘sophisticated’ and ‘natural’ looks – and has made it look all too easy in the process…

There’s the daring…

…the sophisticated…

…and the one so many find hard to nail down, the natural…

The videos are part of an ongoing collaboration between Rashid and Lancôme that aims to engage make-up users by providing tutorials, tips and much more, which you can keep an eye-out for over the coming months on the Lancôme Egypt Facebook page.