The Definitive Guide to Living in the Capital , Cairo , Egypt

The world is changing constantly, and every day we wake up not knowing what to expect and how will we embrace change in our daily lives? No Matter how unpredictable the day could go, we must always be willing to accommodate any circumstances in the most positive and open-minded way. The keyword is “Fresh Start”, and that’s what IKEA is currently sponsoring.

IKEA has just launched its highly anticipated 2020 catalogue at a press event that was held in its Cairo Festival City store. This is the 69th edition of the global IKEA Catalogue, dedicated to making life special by which every day is a fresh start. As a result, it displays a wide range of creative products with vibrant colors, inspiring customers to embrace life’s exciting moments for change and making the most out of any new situation.

The event was attended by IKEA’s management team along with media attendees, lifestyle influencers, and Egypt’s rising interior designers. Talking about his inspiring story and how he had a life-changing Fresh Start, Eslam Abo Aly hosted the event, followed by speeches from IKEA Egypt’s Store Manager, Thomas Sirguey, and IKEA’s Country Marketing Manager, Dalia Rafaat. Sirguey stated, “Egypt is one of the most prominent markets in the region, and during our six years in Egypt, we have witnessed a sustainable growth rate, surpassing that of any store in the entire region.” he added, “We are looking forward to the success of the 2020 catalogue in Egypt as IKEA designers worked to co-create homes with Swedish design, and a lot of effort to make it more locally relevant.”

The IKEA Catalogue is available in two formats, print and digital, and the latter is available on the website, while the hard copies are available at IKEA store. It is also worth mentioning that IKEA’s small-format store is now open at Mall of Arabia since August 26^th, until the main one opens in 2020.