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1/4 El Laselky St.
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Multimedia & Electronics
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Waleed Abuarab
El Shams has long been known to stock either locally made instruments or ones assembled in China in factories specialised to them. They even have their own brand called ‘Ash’ – short for El Shams (pronounced a-shams in correct Arabic) – and instruments that carry their logo include acoustic guitars, bass guitars, ouds as well as other string instruments.
Walking into the shop we were surprised to find it so neat and orderly. Set in a wide space, the merchandise is organised and tidy despite their quantity – unlike most other music shops, where items are stocked on top of each other and are difficult to browse through. El Shams is different in that it’s easy to spot where each type of instrument has been allocated.
Initially facing you are all the string instruments, such as guitars, mandolins, cellos and ouds; woodwind instruments are found next, and then percussion – to the left of all these lies a German grand piano in a beautiful wood finish. Last but not least, their collection of electric guitars is hung up, filling up all the walls.
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