The Definitive Guide to Living in the Capital , Cairo , Egypt

Nowadays, you’re either dressed in a local brand or hanging around people who are. This comes following the launch of several revolutionary showrooms bridging the gap between customers and local brands, the latest being Labelled. The spacious venue acts as an in-house store gathering almost all of Gen Z’s regional brands and provides a vibrant space for the community of young fashion personals to meet and mingle. Read on for more about Labelled!

 

On-Ground Store 

Labelled stands as a breakthrough in the fashion scene, proudly being the largest showroom in Egypt. Located in 7K Club, next door to Mirage Mall, the ultimate hotspot for youths features multiple floors of dynamic spaces where they offer billiards, ping pong, paddle, and cafes for a multifaceted experience for shoppers.

 

Creative Minds 

The creative minds behind Labelled’s success are social media influencers and fashion bloggers John Wadie and Hania Abotaleb. Their journey as models helped them start their own clothing brand, WAHM, which was received with mega success. Since then, their profound understanding of the fashion industry has provided them with insights into the market, enabling them to possess a familiarity with the challenges Gen Z designers face with showcasing their work, especially that most — if not all — local brands only have online stores. With that said, the duo brought their extensive expertise to the forefront of Labelled, aimed at empowering creative young talents.

 

Local Brands 

Labelled carries over a dozen brands on display and has more than 70 additional brands eagerly awaiting their turn on the showroom floor. It’s guaranteed that you’ll always find something that suits your taste and preference as the spectrum of fashion at Labelled is expansive, ranging from the trendiest streetwear to vibrant swimsuits and a collection of bags, perfumes, and accessories.

 

Upcoming Events 

Labelled changed the conventional definition of a showroom, as it extends beyond its role as a haven for fashion enthusiasts. It claims to be more of an interactive hub where friendships are made and bonds are deepened. Rumour has it that upcoming events will range from electrifying concerts, casual get-togethers, meet and greets with content creators, and launching events for forthcoming fashion brands, fulfilling the store’s goal of bringing people together and giving them fashion-transformative experiences.