The Definitive Guide to Living in the Capital , Cairo , Egypt

With Eid approaching and shopping lists getting longer, Amazon.eg is making preparations a little easier with its upcoming Eid Sale, running from 10 to 16 March. The six-day event brings hundreds of thousands of deals across some of the platform’s most popular categories, giving shoppers the chance to tick off everything they need for the holiday while enjoying notable savings along the way.

Big Savings Across Everyday Categories

From refreshing wardrobes to stocking up on household essentials, the sale covers a wide range of items customers typically look for ahead of Eid. Shoppers can find discounts of up to 50% on fashion, while beauty and perfume deals reach up to 45% off. Everyday essentials also come with savings of up to 45%, alongside discounts of up to 25% on kitchen items and up to 15% on electronics.

For those who are part of the Prime programme, the savings do not stop there. Prime members can unlock additional coupons on selected products throughout the sale, offering even more opportunities to save across different categories, along with fast, free delivery on eligible orders.

Familiar Brands and Seasonal Finds

This year’s sale arrives during International Women’s Month, bringing together a mix of well-known global names and regional favourites. Beauty and fragrance lovers can explore products from brands such as Maybelline, L’Oréal, AFNAN and Calvin Klein.

Meanwhile, fashion shoppers browsing for Eid outfits or comfortable everyday pieces will come across brands including Adidas, Reebok, New Balance and PUMA, alongside regional names such as Jellies, DeFacto and Mintra.

For those restocking the pantry or household supplies, brands like Nescafé, Lavazza, Abu Auf and Lipton will also be part of the sale, alongside personal care and cleaning staples such as Olaplex, Tide and Ariel. Home appliances will also feature well-known names including LG, Toshiba, Beko, Bosch, De’Longhi and Philips.

Highlighting Women-Led Businesses

Beyond the deals, the season also highlights Amazon.eg’s continued efforts to support women-owned businesses. One of the brands that reflects this journey is Jellies, which has grown into one of the platform’s best-selling names since its co-founder Sandra Azab joined the business in 2023.

The brand offers a practical and comfortable range of slippers, clogs and rain boots designed for women and children. Using high-end injection technology, Jellies focuses on durability and comfort, creating footwear that works for everyday wear while maintaining quality standards.

For Azab, the Eid Sale represents more than just a busy shopping period. She explains that Amazon.eg has played an important role in helping the brand expand, providing visibility that allowed their products to reach customers they might not have connected with otherwise. At the same time, the platform manages much of the operational and logistical side of the business, giving the team the space to focus on designing and developing their products. For Jellies, the Eid Sale has become one of the most significant moments of the year and a reminder of how access to the right support can help women build businesses that truly resonate with customers.

Extra Savings Through Payment Partners

Shoppers will also find additional ways to save through partnerships with several banking and payment providers. Credit card holders from Banque Misr can receive EGP 150 off their purchases, while customers paying through Vodafone Cash can enjoy EGP 100 off.

Those using QNB credit cards can receive 10% off up to EGP 200, while cardholders from Abu Dhabi Islamic Bank can also benefit from 10% off up to EGP 200. In addition, users of Money Fellows can enjoy a 10% discount of up to EGP 300.

Flexible Instalments for the Season

For shoppers planning larger purchases ahead of Eid, Amazon.eg is also offering 0% interest instalment plans throughout the sale. In collaboration with Commercial International Bank, customers can choose instalment options of three or six months, while Valu provides similar three- and six-month plans.

Additional options include six-month instalments for QNB cardholders, plans of up to 18 months through First Abu Dhabi Bank Misr, and instalment periods of up to 12 months with National Bank of Kuwait. These flexible payment solutions give families more breathing room to shop for Eid without putting too much pressure on their budgets.

How to Shop the Sale

Customers can browse the full range of deals by visiting the Amazon.eg website or downloading the Amazon app. Those who are not yet members of Amazon Prime can subscribe for EGP 29 per month or EGP 249 per year, unlocking benefits such as fast, free delivery on eligible products, access to exclusive deals during major sale events, and the extensive library of films, series and Amazon Originals available on Prime Video.