The Definitive Guide to Living in the Capital , Cairo , Egypt

Image via The Bath Land

In a world where skincare shelves are crowded with endless serums and 10-step routines, a refreshing trend known as skinmalism has emerged. The philosophy is simple: less is more.

Instead of overloading the skin, skinmalism focuses on a few essential, multitasking products that enhance natural beauty while allowing the skin to breathe. It’s about embracing texture, imperfections, and a healthy glow, while being intentional with products that deliver real results. This approach saves time, reduces waste, and prioritises quality over quantity, making it a practical choice for anyone looking to simplify without compromising care.

In Egypt, skinmalism feels especially relevant. The climate, with its intense sun and dust, already challenges the skin, making gentle yet effective care more valuable. A streamlined routine is not only time-efficient and budget-friendly but also creates space to support local brands that craft products suited to Egyptian skin needs. Here are some Egyptian brands leading the way in skinmalism.

1. Nefertari Natural Products

One of the pioneers of natural skincare in Egypt, Nefertari specialises in soap-free cleansers, shea butter moisturisers, and essential oils. Their products are chemical-free and often multitask. Coconut oil, for example, can serve as a makeup remover, body moisturiser, and hair treatment.

2. Imtenan

Known primarily for health and wellness, Imtenan also offers natural oils and honey-based products that work beautifully in minimal skincare routines. Their jojoba oil and rose water are perfect examples of single-ingredient, multipurpose skincare.

3. Raw African

This brand has become popular among young Egyptians for its affordable, locally made skincare. Their African black soap, aloe vera gel, and raw shea butter align perfectly with the skinmalism approach; simple, powerful, and versatile.

4. The Bath Land

A rising boutique brand that offers handmade soaps, scrubs, and natural oils. Their minimalist approach to ingredient lists makes them suitable for sensitive skin and those who want to avoid unnecessary additives.

5. Infinity Naturals

A modern Egyptian brand that emphasises clean, sustainable formulations. Their aloe-based moisturisers and vitamin-rich serums are designed to tackle multiple skin concerns with just one product.

How to Build a Skinmalist Routine (Egypt Edition)

1. Gentle Cleanser: Choose a natural soap bar from Raw African or Nefertari.
2. Hydrating Toner/Mist: Opt for rose water from Imtenan.
3. Moisturiser with SPF: Infinity’s lightweight moisturisers are ideal for hot climates from Infinity Naturals.
4. Targeted Treatment (Optional): A single serum, like vitamin C, if you want brightening from Raw African.
5. Multiuse Oil: Jojoba, coconut, or argan oil for face, body, and hair from The Bath Land.