Featured image: Egypt Today
Since the 2011 revolution, promoting tourism has been a key component in our country’s annual objective plan. We’ve written several pieces about Egypt’s progress and accomplishments in the past months to restore its former glory in tourism; most of the stories have featured the endless efforts of Minister of Tourism Dr. Rania Al-Mashat in the field. Another famous figure is taking part in the mission; the iconic Egyptian archaeologist, Egyptologist, and former Minister of State for Antiquities, Dr. Zahi Hawass.
It all started on July the 22nd , when Hawass posted on his official Facebook page about his recent lecture and book signing at the Bowers Museum in Santa Anna, California, along with Secretary-General of the Supreme Council of Antiquities, Dr. Mostafa Waziri.
A week later, he was invited to watch the Los Angeles and Atlanta United match, where he met LAFC coach, Bob Bradley, the former Egyptian national team coach, according to Sada El Balad. Maybe this wasn’t technically a PR move, but the fact that an archaeological legend was there does count for something. Soon thereafter, just two days ago actually, Hawass announced his upcoming 2020 USA lecture tour with tickets available now on the website for pre-registration.
Which brings us to the newest announcement, by Al Masry Al Youm, and Sada El Balad, sharing the details of the “unveiling” of Dr. ZahiHawass’ photos that “popped up at the iconic Times Square” for a few minutes, inviting people from all over the world to visit Egypt. He stated that the advertisement would last for a month, and that the idea was the result of a collaboration between Rania Al-Mashat and a private company to encourage Americans to visit the land of the pharaohs. He also conducted several TV interviews while celebrating at Times Square in the presence of Egyptian Ambassador, Hisham Al Nakeeb, as well as representatives from the Metropolitan Museum of Art.