The Definitive Guide to Living in the Capital , Cairo , Egypt

Breadfast, the Egyptian household-essentials and grocery delivery platform that started with fresh bread deliveries, has taken a bold leap into an entirely new world: travel. In August 2025, the company unveiled Journeys by Breadfast, a travel booking portal that allows users to discover and reserve hotels, boutique stays, and hidden gems both inside Egypt and abroad. This move marks Breadfast’s expansion from a grocery delivery app into a lifestyle, fintech, and now hospitality platform.

Journeys’ Launch: A New Beginning of Easier Travel

The official launch of Journeys came in September 2025, with Breadfast announcing the platform through social media campaigns and press coverage. The site immediately positioned itself as a user-friendly and localised alternative to global booking platforms, with marketing slogans highlighting payment in Egyptian Pounds (EGP), no hidden fees and discounted hotel rates. Promotions encouraged users to “get ready to travel differently,” linking Breadfast’s trusted name with a promise of transparent, affordable bookings and key features, including the following:

1. Hotel & Stay Bookings

Journeys offers users access to a wide range of hotels and boutique stays worldwide, aiming to combine convenience with curated travel experiences.

2. Localised Payments

One of its standout features is that it allows Egyptians to book in EGP, thereby avoiding the hassle of foreign exchange rates and international transaction fees.

3. Competitive Pricing

Journeys promotes “discounted prices and no hidden fees,” appealing to a user base often wary of hidden surcharges in travel booking.

4. Ecosystem Integration

With Breadfast’s large existing user base, Journeys benefits from trust, brand familiarity, and potential integration with Breadfast wallets or loyalty systems.

5. Simplicity and Transparency

The platform markets itself on transparent pricing and a seamless user experience, which aligns with Breadfast’s original grocery delivery model.