Incana Natura: Italian Stone-Effect Wall Cladding in Zamalek
50 Mohamed Mazhar Street
With real estate booming in and around Cairo, distinctive home decor is becoming more and more sought after. Award-winning, international company, Incana, specialise in unique faux stone wall coverings, and have opened up a spectacular showroom in Zamalek.
Siting above the kitschy 50A Concept Store, an exhibition of Incana’s own-brand exterior wall cladding leads the way to the upstairs showroom. Laid out as a spacious and contemporary model apartment – complete with a kitchen, two bathrooms, a living area and an office – customers can see several of the different collections fitted on the walls, so as to gain inspiration and imagine the finished product in a practical space.
Faux brick and stone walls can be used to create artistic features all over the house, as well as outside in a landscaped garden. Unlike natural stone, Incana’s products are eco-friendly, impermeable and can be manipulated and coloured, for a more tidy and imaginative finish. Each range has its own colour palette to choose from, and along with realistic shades and natural stone arrangements, their eye-catching shiny brickwork range is available in all sorts of fanciful colours, including bright blue, purple, gold and white. Five different grouting colours also mean that different affects can be achieved, either through matching or contrasting.
The team at Incana understand the importance of using the correct lighting in a room; mis-fitting methods can drastically change the atmosphere of a home. Although they don’t sell lighting fixtures themselves, they will more than happily offer advice and store recommendations.
The pricing is straightforward and differs with the collection, ranging from 380LE/meter to 480LE/meter, and installation is set at 90LE/meter. A decent range of the most popular collections are always held in stock and can be sent out for quick delivery. However if something is unavailable, the mother company will deliver within three months.
Boasting quality materials and a workforce trained to international standards, Incana aim to deliver eye-catching wall coverings, first-rate finishing, as well as consistent and honest customer service.