Meet Monsieur Big: Lancôme Cafe Set to Launch Monsieur Big Mascara with Huge Event
Having launched in October of this year, The Lancôme Café has quickly become a one-stop-shop for all things beauty and cosmetics in Cairo.
Located at Debenhams, Cairo Festival City, this innovative new concept – the very first of its kind in Egypt – offers Lancôme fans the chance to shop, browse and consult with staff on all things make-up, with the added perk of relaxing and having cup of coffee, too.
But in the latest in a string of events and general fun, Thursday 21 of December will see the café introduce Cairo to a close friend by the name of Monsieur Big, who we hear ladies go head-over-heels for.
We speak, of course, of Lancôme’s latest piece of beauty wizardry – a mascara that promises 12x more volume and 24 hour wear for your biggest, blackest, boldest lashes yet.
To celebrate Monsieur Big’s maiden voyage to Cairo, The Lancôme Café is going all out with a very special launch event that also doubles up as the Lancôme Café closing party.
The day will feature all kinds of shenanigans, including makeovers by the one and only Sally Rashid, while the folks at Lancôme are promising big offers, big entertainment and even big prizes – nothing less for Monsieur Big, of course.
For example, the first 30 ladies to arrive on the day will be welcomes with a very special Lancôme gift – which comes in addition to everyone receiving a welcome rose from a troop of very handsome young men, because, well, Monsieur Big knows how to treat a lady.
There will also be live entertainment, including a DJ providing the soundtrack to the event, as well as saxophone specialist, Yussef Fawzi. So big is the event in fact, that a whole host of influencers, make-up artists and other industry figures will also be present for what’s shaping up to be an event of suitably large proportions.
Mark your calendars and come show Monsieur Big that Egyptian hospitality everyone’s always talking about. For more information, check out Lancôme Egypt on Facebook.