Next: Steadfast Clothing in Citystars, Heliopolis
City Stars, Phase 2, 2nd Floor
With the fashion industry becoming more difficult to navigate every season, it’s refreshing that there are still shops in Cairo opting to carrying classic items and simple cuts. Internationally acclaimed clothing brand, Next offers such items on level two, phase two of Heliopolis shopping haven, Citystars. Although it all runs into one large shop, there are two separate entrances for both the adult and children’s departments.
Stepping directly into the women’s section, we were immediately greeted by an overflowing sale rack. Although prices were clearly marked with big, yellow tickets and heavy marker strokes, there was no visible information regarding an overall percentage decrease in price meaning that the discounts seemed somewhat erratic.
Sale items were priced at around 160LE-225LE and included everything from sheer blouses and sequined t-shirts, to jumpers and shapeless dresses. The patterns tended to be a bit awkward and would most likely suit the more mature patron; however, for the more discerning, eye there were a few choice items that would compliment almost any outfit.
Located near the entrance, we headed over to the trouser section. The majority of jeans were skinny and cigarette style, ranging from 325LE-400LE, while colourful yoga and harem pants went for around 225LE-380LE. A cramped corner was dedicated to a plethora of flat shoes and colourful handbags and clutch bags, reduced to around 50% of their original prices (150LE+).
The sock display took up a hefty quarter of the space, with a range of ankle and calf-high socks. A five pack of animal print ankle socks boasted a considerable mark down to 65LE from over 100LE. After a couple of curt, ‘no-thank-you-we’re-only-looking’ responses to the salespeople’s anxious advances, we were largely left to shop in peace.
The women’s larger, new collection area appeared to be a mismatched jumble of art-deco-inspired t-shirts, ruffled blouses, unusual silk and polyester cardigans, wool jumpers (295LE) and overpriced cotton pyjamas (375LE). Expensive but plain maxi dresses were thrown into the mix (500-1150LE), as were some long, pleated skirts (695LE).
The men’s section sits at the back of the store and boasted a variety of items ranging from a fleeced, snugly onsie (275LE) and tracksuit bottoms, to a smart-casual selection of trousers (300LE), polo shirts (240LE), and short-sleeved linen shirts (400LE).
The children’s section was easily accessible from between the women’s and men’s area and stocks items for newborns, toddlers and children up to the age of 10 years. The smaller items were unbearably adorable and upon seeing tiny vests, little chinos, waistcoats with suit ties (375LE), leggings and frilly tutus (200LE), we simply had to evacuate before buying up the entire collection.
Offering a wide selection of modest cuts and bold prints, Next prides itself on modestly stylish, quality garments. If you’re willing to spend both time and money, this reliable one-stop shop is sure to provide a few unique items to jazz up any bland outfit.