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Zamalek, Cairo, Egypt.
Levity: Cheap and Trendy Men's Wear in Zamalek
You know that friend of yours that has Ralph Lauren polo shirts in every single colour? Averaging at over a hundred dollars a pop, your friend has either recently robbed a bank or shops at Levity.
Levity is a two-storey men’s wear shop in Zamalek that sells quality knockoffs of all your favourite designer brands. The shop is located right behind the Om Kalthoum tower with a zebra print exterior and a huge black and white sign bearing the shop's name.
While Levity is one of many shops in the area that sell imitation designer clothing, Levity’s owner has an eye for style and always stocks a few impressively trendy items in addition to your essential fashionable wear.
All the merchandise here is for men, and the knockoffs are definitely high in quality; making it tough for even the shrewdest of fashionistas to notice that the displayed brands are not authentic.
The shop carries everything from shoes to jackets in imitation brands. A pair of everyone’s favourite Vans slip-ons runs for 100LE, while other brands of slip-on sneakers and basic shoes by Tommy Hilfiger, Fred Perry and Ralph Lauren are also available in the range of 240LE.
Ralph Lauren and Tommy v-necks are available in a variety of colours for around 260LE, and their quality is definitely uncanny and hoodies of the same brands go for around 280LE. These pieces would not be spotted as knockoffs by anyone, except for your very observant and fashion-savvy friend perhaps.
Upstairs, a wide array of jeans are on display including designs by Wrangler, Levi’s and Massimo Dutti. Their cuts may be limited, but at least the jeans are not botched up and are easy to wear. The material definitely seems solid and durable, and for 240LE, they’re a practical option.
Levity also carries those oh-so tight-fitting shirts that every smart-casual individual seems to sport. Tommy Hilfiger solid and striped dress shirts run around 240LE, surprisingly expensive considering that they’re knockoffs; but maybe that’s the price of embroidering a well-known logo. They also have a wealth of stylish Ralph Lauren jackets running around 450LE and leather jackets of various brands average at 500LE.
While items here are not as durable as their original counterparts, you should definitely consider Levity if you want to stock up on new trends without giving your wallet a hard time.
Disclaimer: Cairo 360 does not condone the sale or appropriation of counterfeit or imitation products in any way. This review is solely for the purpose of enlightening the reader.
There is something unique about U Turn, despite the fact that they merely provide copies of world class cuts, albeit very good copies. With several branches around the city, the shop has made a name for itself, almost as good as a name as they would earn by creating something original. But the truth is, U Turn import all their clothes from Turkey and that gives them the advantage of selling the same merchandise at a cheaper price than its local counterparts.
Moving onto the top level, we were pleasantly surprised with the variety of suits in style, colour and models. The prices range between 900LE-1900LE and are Italian cut, though Turkish made. You’ll be able to find whatever you’re looking such as slim fits for very reasonable prices. For a total of 1300LE you can buy yourself a whole new outfit including the suit, shirt, shoes and even socks – leaving you feeling like the chicest man in town.
There is also a selection of blazers sold separately and would work for both casual and more formal occasions. They come in a bunch of colours such as blue and khaki, priced between 400LE-600LE.
The shoe collection wasn’t particularly enticing, carrying mostly casual options though the variety as a whole wasn’t very big. The general price tag for a pair is 300LE.
The atmosphere in U Turn is a pleasant one, with staff who are efficient and helpful without crossing the line into being overbearing. It pays to ask; they are happy to help and make suggestions. With every corner offering something different, we suggest you check it out as soon as possible.