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Discovery Channel to Promote Grand Egyptian Museum with Three Films

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Discovery Channel to Promote Grand Egyptian Museum with Three Films
written by
Mariam Nowar

(Image credit: The Guardian)

To celebrate the opening of Giza’s Grand Egyptian Museum (GEM) in 2020, Discovery Channel is set to air three promotional films, in partnership with the Ministry of Tourism. These films will be screened across the globe in order to garner support towards the GEM’s anticipated unveiling, which will show thousands of artefacts for the first time, and substantially boost tourism in the country.

An interview conducted between the Discovery Channel and the Egyptian Minister of Tourism, Rania Al-Mashat, will be aired during the promotional videos. Under Egypt’s People to People campaign, the channel will also broadcast episodes about other Egyptian regions to showcase the fascinating culture of our nation, according to Egypt Independent. Apart from King Tutankhamun’s full collection, the museum will also hold around 5,000 ancient objects.

According to The Guardian, the GEM’s grand opening might change Egypt’s tourism and economic future for the best, as it is expected to attract around 5 million visitors every year. Minister of Antiquities, Khaled El-Enany, described the GEM as “a gift from Egypt to the whole world,” and the world will be entering through its long-awaited gates very soon.

The museum was originally scheduled to open in 2015, and four years later, it is nearing its final phases, with private tours already taking place to encourage the interest of local and international entities. It is clear that the great efforts made to enhance Egypt’s image on a global stage are slowly but surely making our country a better place to live.