Featured image via WantedDesign
What could a floor tile, a dress, and a piece of furniture have in common? More specifically, which common factor would make them stand out if they were exhibited in a shiny display window? If you haven’t guessed yet, it’s the design! Design plays a major factor in almost everything around us, whether it’s the inside and outside of houses, pavements, clothes, or even the graffiti on the walls. The true beauty of design is that each shape, color, and pattern is an expression of the designer’s innovation, that can be interpreted in a completely different way by the public.
A platform dedicated to promoting design and fostering the international creative community at large is WantedDesign. Its 2 most recent events took place this month in Brooklyn and Manhattan, in collaboration with NYCxDESIGN, New York City’s annual celebration of design, attracts hundreds of thousands of attendees and designers from across the globe. A quick synopsis about the history of WantedDesign. It was founded in New York City in 2011 by Odile Hainaut and Claire Pijoulat, and since then, the organization has established itself as a constant supporter of U.S. and international design via events, conversations, and partnerships and its yearly programming aims to nurture New York City’s design dialogue, according to their Facebook page.
It’s not a standard rule, but usually where there is creativity, there has to be at least one Egyptian involved. Therefore, it came as no surprise, when Egyptian Streets shared the news that 13 Egyptian designers had been selected to feature their work at WantedDesign Manhattan, during the annual NYCxDESIGN exhibition. For the first time, our country took part this year, thanks to the US Embassy in Cairo in partnership with the Egyptian government, including the Industrial Modernisation Center (IMC). The embassy generously supported the Egyptian pavilion, “(re)New (re)Work,” as part of its creative economy programs in Egypt.
Kilim, Asheya, Reform, Sal, Cairopolitan, Yasmine Fahmy Metalwork, Alef wa Noun, Kelos, Asfour El Nil, Inca, SEDS, Furnhub, and Mizaj Tiles were the lucky thirteen designers, who were carefully selected to represent contemporary Egyptian design, ranging from chairs and lighting units to rugs and accessories. The common theme was the revival of traditional crafts while incorporating them in diverse innovative objects and conveying our nation’s cultural richness and heritage.
We hope that over the years, more and more Egyptians will dominate the exhibition with their mind blowing designs.